The newest necessity in social media may be the QR Code. But the technology is so new that many businesses and consumers alike are not aware of or do not understand this new tool. So, what is a QR code and how can it help you better promote yourself and your business?

QR Code

A QR Code Example

What is a QR Code?

A QR code is, in its most basic definition, a square shaped two dimensional bar code. Much like an actual bar code is encoded with product information, a QR code is used to store data. This data can take many forms including text, URL or photograph. A QR code makes this data mobile and easily accessible.

How do I Use a QR Code?

So, how do you use a QR code? When you see one of these little squares, you can easily scan them with mobile apps such as RedLaser or, if you have access to one, a bar code scanner. Once scanned, the QR code will display any embedded information. It’s as simple as that – discover what juicy information that QR code holds simply by scanning it. You can also easily create QR codes on the RedLaser website.

There are a variety of ways to create an innovative QR code campaign. A key tip to making your QR campaign successful is to offer something more interesting and valuable than just a link to your home page. If someone takes the time to scan a QR code, they’re hoping to get a coupon code, an eye catching video or other information. Being creative when implementing a QR code campaign can set you apart in the marketplace.

QR codes have been prevalent in Japan and South Korea but have just recently become de rigeur in the US. Implementing a creative QR code campaign can differentiate you in the marketplace and keep you on the cutting edge of technology.

As an end user, scanning QR codes could garner you valuable discounts or even hilarious videos.

Eli Rose QR Code

Scan this for a QR Code example

About KristinZaslavsky (136 Posts)

Kristin has spent her career designing marketing applications that are easy to use, making technology adoption easy on businesses and their clients. She loves nothing more than to patiently show people that technology doesn't need to be scary (even though it sometimes feels like it does).


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