LinkedIn enhanced the capabilities of its business pages with the introduction of targeted updates and follower statistics.
LinkedIn Targeted Updates
Now, company page admins can choose between sharing an update with all of the followers of their company, or selecting a smaller, targeted group.
The drop-down box beneath the update area allows you to toggle between All and Targeted followers.
You need to have at least 100 people in your targeted group in order to use this feature. You can target by company size, industry, job function, job seniority and geography.
LinkedIn Follower Statistics
From the main view of your company page, the number of new followers you’ve gained and the percentage increase are both new additions.
As is the tab that reveals Follower statistics.
LinkedIn also added several graphical features to display more information about your followers. You can see breakouts like engagement and follower growth over time.
LinkedIn continues to improve its features and functionality to stay competitive in the ever-changing social world. These new upgrades improve the engagement opportunities for the platform. And the targeted updates – akin to Google Plus Circles and Facebook’s lists – allow for a much-needed segmentation seen on other platforms.
How many companies do you follow on LinkedIn?
Liz is a 30-something marketer, social media consultant, blogger and mom. Originally from Chicago and currently living in the land of Dixie, she relishes in the flavor of fried pickles and BBQ, but longs for deep dish and a proper Chicago dog.
[...] be able to analyze the data from your LinkedIn targeted update analytics, to greatly improve your marketing tactics as time [...]
[...] Targeted Status Updates make it easier for those professionals following your company to receive relevant information from you. When you target an update with a smaller, focused group, it appears on the home page for those selected, however the updates will be posted on your company page for all visitors to see. Targeting can be done on company size, industry, function, seniority and geography. [...]