The Difference between Influencers and Brand Advocates {Infographic}

This infographic from Convince and Convert highlights the many differences between influencers and brand advocates. There has been a lot of focus in the past on using bloggers to promote a business’ product or service. But in reviewing the data below, you’ll see that your average loyal customer can do a lot more for your business.

Brand-Influencers-versus-Advocates

About LizJostes (204 Posts)

Liz is a 30-something marketer, social media consultant, blogger and mom. Originally from Chicago and currently living in the land of Dixie, she relishes in the flavor of fried pickles and BBQ, but longs for deep dish and a proper Chicago dog.


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2 Responses to The Difference between Influencers and Brand Advocates {Infographic}
  1. Andrew
    July 20, 2012 | 10:25 am

    Nice data in the Infographic. Thanks for sharing!

  2. Jim Snyder
    July 20, 2012 | 10:40 am

    This is very relevant to a campaign I’m working on.

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