It would be surprising to no one if you found me in front of my computer with 8 or more tabs open in my browser. I run a business that focuses on digital marketing and we’re doing well. So it’s not surprising that I need a plethora of online resources to help me conduct my business, is it?

Perhaps it might be surprising that when I find myself getting really busy, the first thing I do to decrease my workload is close browser tabs. Next, I go through and I delete emails. Sure, there may have been valuable information in them. But that valuable information does nothing for me if I can’t achieve the core goals of my business.

Now, of course, I don’t randomly delete emails with no sense of guidance. I target a specific type of email: ones that include things I need to read. Client emails stay. Emails from my business partner are kept. Friends and family get a pass, too. But newsletters and blog posts can quickly get the axe if they are distracting me from the work I need to do.

One thing I’ve found is that I produce lower quality work at a slower rate when I’m juggling a myriad of distractions.

It makes sense really. Having all those emails of things I simply HAVE to read and browser windows of things I MUST check out leaves me feeling pressured. I rush. I skim. Nothing gets my full attention. That’s not fair to me and it’s certainly not fair to my clients or my partner. So I delete. I close browser windows.  Then I breathe a sigh of relief and move on to the items that really drive things forward.

I’d love to hear your thoughts: how are you managing your email so that it doesn’t get out of hand?

About KristinZaslavsky (125 Posts)

Kristin has spent her career designing marketing applications that are easy to use, making technology adoption easy on businesses and their clients. She loves nothing more than to patiently show people that technology doesn't need to be scary (even though it sometimes feels like it does).


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