Have you spotted the new Services tab on your Facebook Business Page? It’s located between About and Photos. As of now, we are seeing mixed results as to which Pages have the option to add the Services tab. Pages that don’t have a physical location included in their About section do seem to have the Services tab option. But it’s a bit of a mixed bag with Pages that have a Place (physical address and map) included in their About section. Some have this option and others do not.
Pages with a Place were recently were given the chance to verify their pages for improved Facebook search results.
When you click on the tab, you’ll see that you have 2 sections to complete – the Introduction and your Services.
Your Services Introduction is limited to 40 characters.
When you complete your Services, you are given a 40-character Service name, the ability to add a price, a 200-character Service description, and a space to add a(n optional) photo.
As of now, you cannot reorder your Services once you’ve added them, so you’ll need to post them in reverse order (i.e. whichever service you want at the top of your Services page needs to be added last). You can edit or delete posted Services, though.
To add a photo, you have the option between uploading from your computer or choosing a photo already posted to your Facebook Page. The photo is limited to a square. This creates some additional branding opportunities if you customized your Service photos.
Notice on the left side, you have the option to Publish your Services once you are ready. Once you publish your Services tab, it will be visible to everyone else on Facebook.
Once published, you will see your brief Introduction listed at the top, a maximum of 3 services shown, and the option to click a link to See All. This appears on your Facebook Page’s Timeline, above your most recent published status update.
Granted, the vast majority of people only ever see or interact with posts published by your Facebook page, in their News Feeds, but for those who do visit your Facebook Page or find your business’ Page via Google search, this is a helpful new addition.