This weekend, I’ve been preoccupied with cleaning my house. Since my kids have been on spring break, we’ve been busy living this week and not busy cleaning. On Saturday, it finally caught up to us. It’s not dissimilar to managing a business. You get so caught up in the core, day-to-day aspects of your business that one day you might look around and notice a number of things that need to be taken care of.

Since it’s time for all of us to be doing a little spring cleaning anyway, why not give your business a little refresh too?

spring cleaning tasks for online presence

3 Spring Cleaning Tasks for your Online Presence

  1. Managing Inventory and Products Do you have an online store? It’s a great time to make sure that all of your current products are uploaded and outdated items are archived. Also be sure that your inventory count is correct, product descriptions and title are keyword rich and that you’re talking about the product benefits, not just its features.
  2. Update Website and Bios If you’re online, you’ve got text that describes your business. Make sure your about us page, your social media bios and product or service descriptions are all up to date. Over time, there are likely to be minor changes that need to be made and putting this on your calendar a few times a year is always easier than completely rewriting your site every few years.
  3. Make Sure Your Site Works I cannot stress enough how important this is. I also cannot explain to you how many websites I’ve encountered that flat out do not work. I try to make a purchase and the site keeps refreshing to step 3 of a 5 step process for reasons I can’t understand. A contact form returns an error. Links go nowhere when I click them or redirect to the wrong site. Taking time once a quarter to pretend you’re a customer and click around you site is invaluable. There’s no better way to understand what your customer experience is truly like.

Are there any tasks you regularly undertake to maintain your online presence? I’d love to hear what’s on your list.

About KristinZaslavsky (256 Posts)

Kristin has spent her career designing marketing applications that are easy to use, making technology adoption easy on businesses and their clients. She loves nothing more than to patiently show people that technology doesn't need to be scary (even though it sometimes feels like it does).


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