Facebook Live is the new live video feature available to Facebook Pages and Profiles. In only a few steps, you can “go live” from your smart phone, meaning, begin to broadcast a live video to those who follow your Page or Profile on Facebook. You can also broadcast live on Facebook from your desktop following these instructions from Ian of iag.me.
It can be intimidating to make your first Facebook Live broadcast, so through this post, I’m going to show you what to expect leading up to your debut and some cool features you can take advantage of after the conclusion of your first live broadcast.
How to Broadcast using Facebook Live
First, locate and identify the Live icon on your Page or Profile. You’ll find it in the New Update screen. All you need to do to begin the Facebook Live process is to tap on that icon. Below are screen shots of the Facebook Live icon on the Facebook app and Pages Manager app.
Facebook has a few introductory screens before you are live on Facebook. First, you are shown a basic intro slide about the intended use of Facebook Live.
Then, click on the blue Continue button. The second screen is what you see below. You are asked to give your soon-to-be Live video a title. This will be shown in the News Feed during your broadcast and on your Page once your live broadcast is complete. You can reverse the camera by clicking on the double arrow icon on the upper right corner.
If you are broadcasting live from your Profile, you can control the audience that sees your video (Page posts are Public). In fact, you could even do a test run and change the setting to “Only Me” so no one else would see it.
Once you are all ready to go, click the blue Go Live button.
You’ll see a 3 second countdown, and then you are ON!
Things to Know while Broadcasting on Facebook Live
While you are broadcasting, you’ll see a timer counting up the seconds of your broadcast & the count of viewers you have at any given time. You’ll also be able to see comments as they come in and respond live to them, if you desire.
Make sure you have a strong signal! I ran into that during my broadcast. It was strong before I started, when I began and at the end, but it did get fuzzy in the middle of my live broadcast.
Make sure you put your phone in Do Not Disturb mode, too! It would be pretty bad if you received a call during your live stream.
When you are done with your live stream, you’ll hit the red button to stop recording and be given the option to save the video to your camera roll.
All Facebook Live videos are saved and added to the video section of your Page or Profile. You’ll have the same editing capabilities and similar analytics with Live videos as you do videos uploaded to your Facebook Page. For example, you can edit a video’s title, CTA button, and thumbnail.
You have regular Post Insights like you would for any other video that was published on your Page. You also have typical video metrics like Unique Views and 10-Second Views.
When I went Live, I did it without warning, and on a Friday afternoon. I only spoke for 2.5 minutes, and wanted to try it just to understand what the process entailed. So, if you were streaming a Facebook Live video with the intention of being strategic with it, you should plan to notify your followers and fans ahead of time that you have a live stream scheduled and what it’s about. Also, plan to speak far longer than just 2.5 minutes. You’ll find that the longer you speak, the more people join in to watch. If you are planning to talk for several minutes, make sure you reintroduce yourself and the topic through your live broadcast since several people will be joining along the way and would have missed your opening greeting.
Even after the video is complete, it will remain in the News Feed for a while. While there was only 1 person who watched while I was live, there was a total of 88 video views. The Reach was 322. If you are pleased with your Facebook Live video once it’s over, you can pay to advertise it, too.
To effectively use Facebook Live to grow your Facebook Page, develop a content plan ahead of time. You could do a series of tips posts. You could plan a series of ‘behind the scenes’ videos to showcase your business, products or services. You could even let employees ‘go live’ on your Page.