You may have heard the recent buzz around the newest social media platform, Snapchat. Snapchat is an app that allows you to send real time messages to friends. You can send both photos and text. I bet you’re thinking: so what? The big “so what” is that these messages disappear in ten seconds or less. Snapchat…
Author Archives: KristinZaslavsky
5 Steps to Great Customer Service
I am a terrible sales person. There’s really no disputing this fact. When I was in college, I worked in a retail store where I got paid commission. A customer who was eager to purchase a $300 leather jacket stared into the mirror while she hemmed and hawed over the decision. She finally sighed and…
In Social Media, Adhere to Principle, Not Fads
In matters of principle, stand like a rock; in matters of taste, swim with the current. – Thomas Jefferson Social media has plenty of fads and trends that quickly inspire people to jump on board. For instance, look how quickly people started posting links to their articles in the comments of their own threads. Some…
How to Spam Potential Clients
Traditionally, direct mail has a low rate of return and marketers are constantly looking for a way to spice it up. They hope to gain attention and as a result, additional sales. I recently received a letter in the mail that proves how very wrong these efforts can go. When I opened the letter, it appeared…
What is Vine?
Recently, Twitter released an app called Vine for iOS devices. Vine allows you to record six seconds of video which it then plays on an endless loop. Much like Twitters 140 character max, this six second max is designed to make videos easy to consume. Vine allows you to record one thing for six seconds, or take several…
How to pick the right social media platforms for your business
It is hard to be everywhere at once. It’s also hard to do things to the best of your ability when you’re stretched so thin that you can’t remember if you’ve accomplished everything on your To Do list. So, it may make sense for your business to decide which particular social media platforms are best…
Your Business is Boring. Your Blog Doesn’t Have to Be.
We all know which business are inherently “sexy”: web design, coffee shops, movies, interior decorators and the like seem to have a monopoly on interesting content. How in the world are “boring” businesses, like accountants, lawyers, contractors and others supposed to compete in the flashy social world? It’s actually surprisingly easy. Here are a few…
Knowing Yourself Keeps you from Getting Lost
I recently had the great fortune to visit Amsterdam. My husband was ending a whirlwind business trip there and I met him in the city for a few days. Before the trip, I sought the counsel of a friend who had lived there for years. She strongly urged me to take a train to our…
Basic Steps for Crafting a Social Media Strategy
It’s not uncommon for a company to decide they want to be on social media. Unfortunately, it’s also not uncommon for them to not know where to begin crafting their social media presence. When it comes to creating your social media, think through these foundational steps for being strategic about your social media strategy. Know Your…
Deleting Emails Improves my Business
It would be surprising to no one if you found me in front of my computer with 8 or more tabs open in my browser. I run a business that focuses on digital marketing and we’re doing well. So it’s not surprising that I need a plethora of online resources to help me conduct my…
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