Author Archives: LizJostes

Liz is a 30-something marketer, social media consultant, blogger and mom. Originally from Chicago and currently living in the land of Dixie, she relishes in the flavor of fried pickles and BBQ, but longs for deep dish and a proper Chicago dog.

How to Transfer Ownership of a Google Plus Page

On Google Plus, you can have multiple Page Managers but only 1 Page Owner. Whomever created the Google Plus page will be its first Owner, but there are reasons why ownership may need to be turned over as time goes by, including the desire to have a different email address connected as the Owner of…

How Morning Radio Can Help you with Social Media

While I drive my kids to school in the morning, I listen to 1 of 2 popular Memphis radio stations. Because we are typically in the car during the same window of time Monday through Friday, I hear the same parts of these 2 morning shows. Both stations run a bit where they pose a…

LinkedIn Professional Profile Changes: Spring 2013

Spring 2013 has been an exciting time for LinkedIn and its most loyal users. Major profile changes have occurred, drastically altering LinkedIn’s look, features and functionality. As one of the major players in the social space, these changes prove that LinkedIn aims to stay current and relevant with the web’s most savvy. LinkedIn Tagging Those…

Facebook Mobile Changes: April 2013

Around 50% of Facebook use is now via mobile phones. A percentage that significant means small business owners and fan page admins need to be very aware of how their fan pages look on a smart phone, and consider the differences between how users consume Facebook updates on their computers vs their phones. New Facebook…

Why Social Media Can Cost You in a BIG Way

Social media is… current. fun. moves fast. public. connects people across the globe. provides businesses and people another medium in which to communicate, market and promote. forever. That last point may be the most crucial of all, and something to always, ALWAYS keep in mind. Chances are, if you are active on a site like…

“I Need to Start My ________. How Do I Choose a Name?”

Choosing website domains and social media usernames can cause heartburn for even the most web-savvy person. While this name selection isn’t quite as crucial as selecting a name for, say, your child, in the online world, it’s as close as you can get to that. There is no definitive One Size Fits All rule book…

5 Things NOT To Do When Getting Started on Social Media

While speaking about social media and business to a crowd of retailers at a national expo in January, one of the attendees raised her hand and asked what advice I had for a small business owner who was about to “go social” for her business. At the time, I gave her my top 3 tips….

8 Things You Should be Doing on Pinterest Right Now

With over 11 million users, Pinterest has rightfully earned its spot at the top of the social media class. If you are one of those 11 million people who spend, on average, 98 minutes on pinning to your heart’s content, you might as well make the most of your efforts, right? Here are 8 Pinterest…

Because There’s More to your Website than your Dashboard

Discussing topics like online privacy and internet security is never fun, although it has become absolutely necessary to do so. We all know basics like creating and using secure passwords and the importance of periodically changing our login information. But when it comes to your website or blog, do you know all the places you…

9 Things to Check before Publishing your Blog Post

Blogging is so much more than just typing up your thoughts on an issue and clicking the “Publish” button. One way to make the most of your blogging efforts is to consistently apply your SEO skills along with consistently tagging and categorizing each new blog post. Below is a list of 9 points to be…

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