Traditionally, direct mail has a low rate of return and marketers are constantly looking for a way to spice it up. They hope to gain attention and as a result, additional sales. I recently received a letter in the mail that proves how very wrong these efforts can go. When I opened the letter, it appeared…
Category Archives: Best Practices
Why Social Media Can Cost You in a BIG Way
Social media is… current. fun. moves fast. public. connects people across the globe. provides businesses and people another medium in which to communicate, market and promote. forever. That last point may be the most crucial of all, and something to always, ALWAYS keep in mind. Chances are, if you are active on a site like…
“I Need to Start My ________. How Do I Choose a Name?”
Choosing website domains and social media usernames can cause heartburn for even the most web-savvy person. While this name selection isn’t quite as crucial as selecting a name for, say, your child, in the online world, it’s as close as you can get to that. There is no definitive One Size Fits All rule book…
5 Things NOT To Do When Getting Started on Social Media
While speaking about social media and business to a crowd of retailers at a national expo in January, one of the attendees raised her hand and asked what advice I had for a small business owner who was about to “go social” for her business. At the time, I gave her my top 3 tips….
8 Things You Should be Doing on Pinterest Right Now
With over 11 million users, Pinterest has rightfully earned its spot at the top of the social media class. If you are one of those 11 million people who spend, on average, 98 minutes on pinning to your heart’s content, you might as well make the most of your efforts, right? Here are 8 Pinterest…
Because There’s More to your Website than your Dashboard
Discussing topics like online privacy and internet security is never fun, although it has become absolutely necessary to do so. We all know basics like creating and using secure passwords and the importance of periodically changing our login information. But when it comes to your website or blog, do you know all the places you…
9 Things to Check before Publishing your Blog Post
Blogging is so much more than just typing up your thoughts on an issue and clicking the “Publish” button. One way to make the most of your blogging efforts is to consistently apply your SEO skills along with consistently tagging and categorizing each new blog post. Below is a list of 9 points to be…
2 Google Tools You Need to Know
Bing may be winning in its “Bing It On” challenge where it surveys random folks in blind tests to see if people prefer Bing or Google search results, but Google still reigns supreme – and by a large margin – as the #1 search engine. Because of this, it’s important to stay up-to-date with all…
Using Pinterest to Grow your Twitter Followers & Facebook Fans
A great thing about social media is that if you are connected with someone on one platform, chances are pretty good that it makes sense to connect with them on other platforms, too. If you follow the best practices for Pinterest and fully populate the available fields on all your social profiles, you know how easy…
Why Your Website is Only Part of your SEO Strategy
It’s a great time to be a small business! Websites are easier and more affordable to set up than every before. Social media has greatly leveled the playing field between big business and small. Search engine optimization allows the independent, local shops the chance to be ranked at the top of search results with all…
