How to Develop your Business Blogging Voice

Posted by on Feb 20, 2017 in Blogging, Our Awesome Content | 0 comments

If you’ve committed to blog for your business, take a moment to pat yourself on the back. Business blogging has a long list of benefits for your company, sales, and website SEO, while also being the marketing task a small business owner is least likely to take up. I applaud you for deciding blogging will be part of your marketing, and want to help you move on to your next step: developing a voice for your business blog. How to Develop...

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Should I Republish my Blog Post on LinkedIn?

Posted by on Oct 10, 2016 in Blogging, Our Awesome Content | 1 comment

When LinkedIn added the ability to publish content on its platform, many users rejoiced. Here you have the top professional network and one of the biggest social media platforms today, giving you a tool to showcase your professional thoughts, experience, abilities and talents with others, in the form of blog posts. And you get to do this without needing to know anything about blogging or even managing a blog or website of your own! But what if...

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3 Blogging Myths, Busted

Posted by on Aug 29, 2016 in Blogging, Our Awesome Content | 0 comments

Of all the potential marketing tasks a small business owner could undertake on behalf of their business, blogging tends to receive the most resistance. Business blogging is misunderstood, in my opinion. Yes, I’m writing about how fabulous blogging is for your business on my own business blog so I do clearly have a bias in my recommendation. However, it’s because I’ve seen the power of blogging first hand (and for many years)...

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No One Cares About Your Blog Post

Posted by on Mar 14, 2016 in Blogging, Our Awesome Content | 0 comments

There’s this idea that’s been floated around that if you create a website – or a blog – or a Twitter account – it will make your business successful. And that can be true. I mean, we built a business around the idea. No One Cares About Your Blog Post The way it’s presented can often be disingenuous. Creating a blog won’t instantly make your book a #1 best seller no matter what anyone promises you. A...

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So, You Wanna Start Blogging? Here’s What you Need to Know

Posted by on Oct 28, 2015 in Blogging, Our Awesome Content | 1 comment

We’re big believers in blogging for your business. Kristin and I have blogged for years (and years). We’ve seen first-hand the multiple benefits you get when you blog, and we also personally know what kind of work and dedication is takes to blog and to blog well. In looking back through our archives, we’ve provided a lot of business blogging tips for those who are starting out, or trying to become more consistent with their...

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Business Blogging: Outranking the Competition

Posted by on Oct 12, 2015 in Blogging, Our Awesome Content | 0 comments

As I’ve said before, blogging is incredibly important for your business. Maybe you know already what blogging can do for your search rankings or that it can position you as an expert. Perhaps you realize blogging can get you noticed by customers and industry publications. Maybe you know all this because one of your competitors has an amazing blog that you follow. You’re not really sure how you could compete with them. They’ve...

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