Since you’ve heard that social media and blogging is the “next big thing” and a “must” for your business, you started a blog. You setup a Facebook fan page. You posted on Twitter that you’re going to offer 10% off for one day only! In response you hear crickets. There’s no one talking to you….
Category Archives: Blogging
Business Blogging and the New York Times
On an anonymous Monday morning, I woke up to find my business partner had posted a Facebook status that rather interested me. In it, she informed me (and her Facebook friends) that a post I’d written about marketing tricks had been linked to by a New York Times blogger. We had received a pingback, which is an alert…
Your Business is Boring. Your Blog Doesn’t Have to Be.
We all know which business are inherently “sexy”: web design, coffee shops, movies, interior decorators and the like seem to have a monopoly on interesting content. How in the world are “boring” businesses, like accountants, lawyers, contractors and others supposed to compete in the flashy social world? It’s actually surprisingly easy. Here are a few…
9 Things to Check before Publishing your Blog Post
Blogging is so much more than just typing up your thoughts on an issue and clicking the “Publish” button. One way to make the most of your blogging efforts is to consistently apply your SEO skills along with consistently tagging and categorizing each new blog post. Below is a list of 9 points to be…
The Grammar Police and your Blog
Many people believe that social media and blogging are places that one can loosen up and use more casual language than you might with traditional advertising and marketing tasks. However, this does not mean you can ignore grammar and its impact on your audience. Using more casual, conversational language means you can be more open…
The Value of Guest Blogging
Whether your blog is new or has long been established, one of the best ways to grow your readership and authority is guest blogging. Guest blogging is defined as writing a post that appears on another blog, website or online magazine. What truly is the value of guest blogging and how do you decide if…
How to Use your Business Blog to Showcase your Expertise
As you’ve no doubt heard, creating a business blog can have any number of benefits for your company. In addition to helping create a stronger Internet presence for your brand, a business blog can help you establish yourself as a subject matter expert. However, it can be hard to decide how you actually do those…
8 Blog Statistics to Know
Delving into your Google Analytics can be daunting and confusing. It’s a phenomenal tool and incredibly accurate, but what if you’re only trying to understand the basics of your blog analytics? Here are 8 important blog statistics to know so you gain a basic handle on your blog’s traffic. 8 Blog Statistics to Know Visitors -…
5 Business Blog Post Content Ideas
The challenge of blogging for your business might not be understanding the benefits of a business blog nor finding the time to do it. Your hesitation to get started might come down to generating ideas for content for your business blog. Our article that lists 19 blog post ideas mainly covers different types of blog post styles and formats….
Email. Social media. Blogs. Websites. Over the course of a day, we lay our eyes on more content than can possibly be consumed. But some of it we want to be sure to read and/or save for future reference. A tool like Pocket does just that, and can be used as a browser extension, with…
