Don’t Plan for Only 1 Facebook Ad

Posted by on Feb 27, 2017 in Our Awesome Content, Social Media | 0 comments

Facebook advertising has all the same benefits as traditional forms of advertising without having any of the drawbacks of traditional advertising options. That means Facebook advertising is a popular way to reach millions of people while also being trackable, (relatively) inexpensive, quick to set up and run, changeable on the fly, and incredibly targeted. Basically, Facebook ads offer the best of both (advertising) worlds. For some...

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How to Develop your Business Blogging Voice

Posted by on Feb 20, 2017 in Blogging, Our Awesome Content | 0 comments

If you’ve committed to blog for your business, take a moment to pat yourself on the back. Business blogging has a long list of benefits for your company, sales, and website SEO, while also being the marketing task a small business owner is least likely to take up. I applaud you for deciding blogging will be part of your marketing, and want to help you move on to your next step: developing a voice for your business blog. How to Develop...

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Marketing in Your Off Season

Posted by on Feb 15, 2017 in Our Awesome Content, Small Business | 0 comments

It’s cold. It’s cold and lots of people want to stay home. They want to huddle inside, not go out, and (perhaps) eat a lot of chili. Because your customers and potential customers aren’t as likely to be browsing your store or inquiring about your services means it may be harder for your business to increase sales. This is especially true for businesses that are seasonal – like water parks or your local orchard. 4...

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Want to Lock Down your Facebook Page? Do These 6 Things

Posted by on Feb 13, 2017 in Our Awesome Content, Social Media | 0 comments

It’s not often that I start off a new post with a disclaimer (of sorts), but before I tell you 6 ways to control what the average Facebook user can post on your Facebook Business Page, I do need to acknowledge the fact that your Facebook Page – and social media in general – is meant to be an open, communicative medium between you and your customers. Meaning, it’s almost a violation of social media ‘best...

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Skipper the Three-Legged Cat: When You Aren’t Aware of your Greatest Obstacle

Posted by on Feb 8, 2017 in Our Awesome Content, Small Business | 0 comments

I have a three-legged cat named Skipper. He and another cat joined our household last month and have more or less taken over the house. Skipper’s injury was fairly recent and he hadn’t had many chances to stretch his legs at the Humane Society. So in his first week or two, Skipper spent a lot of time hiding from everyone as he came to terms with his new surroundings and his missing leg. Now Skipper bounds around the house, playing with his...

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3 Custom Facebook Audiences to Create Before you Start Advertising

Posted by on Feb 6, 2017 in Our Awesome Content, Social Media | 0 comments

Reading a title that’s asking you to hurry up and create three audiences for your Facebook ads account before you ever run your first ad, may feel intimidating (I promise, it’s not meant to be). It may sound like it’s a lot of work (it’s not). It may sound like it will take a long time (it won’t). It may seem like you are putting the cart before the horse (you aren’t). These 3 custom Facebook audiences are...

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