Marketing in Your Off Season

Posted by on Feb 15, 2017 in Our Awesome Content, Small Business | 0 comments

It’s cold. It’s cold and lots of people want to stay home. They want to huddle inside, not go out, and (perhaps) eat a lot of chili. Because your customers and potential customers aren’t as likely to be browsing your store or inquiring about your services means it may be harder for your business to increase sales. This is especially true for businesses that are seasonal – like water parks or your local orchard. 4...

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Skipper the Three-Legged Cat: When You Aren’t Aware of your Greatest Obstacle

Posted by on Feb 8, 2017 in Our Awesome Content, Small Business | 0 comments

I have a three-legged cat named Skipper. He and another cat joined our household last month and have more or less taken over the house. Skipper’s injury was fairly recent and he hadn’t had many chances to stretch his legs at the Humane Society. So in his first week or two, Skipper spent a lot of time hiding from everyone as he came to terms with his new surroundings and his missing leg. Now Skipper bounds around the house, playing with his...

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Are Directory Listings Good for SEO?

Posted by on Jan 25, 2017 in Our Awesome Content, Small Business | 0 comments

One of the biggest gripes about social media is that it’s always changing. But if you also manage your website’s SEO work, you likely already know that keeping up with social media platform and best practice changes is a walk in the park compared to the ever-changing landscape of SEO. Especially because the worst thing you could do to your social media presence is kill your organic reach on Facebook. If you screw up with Google...

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Post-Holiday Sales: How to Optimize Your Sales in a Tough Month

Posted by on Jan 23, 2017 in Our Awesome Content, Small Business | 0 comments

After the holidays, it’s not uncommon for sales to slump a bit. Not only have people just spent a ton of money on their holiday celebrations but they have family members to pay attention to and jobs to get back to (eventually). So what do you do to keep your January from being a low revenue month? Well, if you’re like most businesses, you start planning your sales. When you’re planning your post-holiday sales strategy, here...

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10 Tips on Being Heard on Social Media (without Shouting)

Posted by on Jan 18, 2017 in Our Awesome Content, Small Business | 2 comments

Clutter is everywhere. Radio ads, TV ads, billboards, print ads, and even online. That was the beauty of social media when it was new: no clutter. Businesses that jumped on to Facebook or Twitter early had a pretty good chance of being heard. But now, it seems as though every business is on social media, and with newsfeed algorithms dictating most of what is seen, or not seen, it’s getting harder to be heard, or seen. And shouting isn’t the...

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Authentically You

Posted by on Jan 11, 2017 in Our Awesome Content, Small Business | 0 comments

If you run a company, you have a brand. Maybe you went all out and hired a branding agency, and you’ve got a really well thought-out and intentional brand strategy. Or maybe you just do what you need to do to keep the lights on and put food on your table, and don’t give branding a second thought. Doesn’t matter. Either way, you’ve got a brand. And if you have a brand, there’s a few things you need to think about. One is awareness – does your...

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