Don’t Plan for Only 1 Facebook Ad

Posted by on Feb 27, 2017 in Our Awesome Content, Social Media | 0 comments

Facebook advertising has all the same benefits as traditional forms of advertising without having any of the drawbacks of traditional advertising options. That means Facebook advertising is a popular way to reach millions of people while also being trackable, (relatively) inexpensive, quick to set up and run, changeable on the fly, and incredibly targeted. Basically, Facebook ads offer the best of both (advertising) worlds. For some...

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Want to Lock Down your Facebook Page? Do These 6 Things

Posted by on Feb 13, 2017 in Our Awesome Content, Social Media | 0 comments

It’s not often that I start off a new post with a disclaimer (of sorts), but before I tell you 6 ways to control what the average Facebook user can post on your Facebook Business Page, I do need to acknowledge the fact that your Facebook Page – and social media in general – is meant to be an open, communicative medium between you and your customers. Meaning, it’s almost a violation of social media ‘best...

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3 Custom Facebook Audiences to Create Before you Start Advertising

Posted by on Feb 6, 2017 in Our Awesome Content, Social Media | 0 comments

Reading a title that’s asking you to hurry up and create three audiences for your Facebook ads account before you ever run your first ad, may feel intimidating (I promise, it’s not meant to be). It may sound like it’s a lot of work (it’s not). It may sound like it will take a long time (it won’t). It may seem like you are putting the cart before the horse (you aren’t). These 3 custom Facebook audiences are...

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Grum: The Awesome Instagram Scheduling Tool

Posted by on Jan 30, 2017 in Our Awesome Content, Social Media, Tools/Apps | 0 comments

Grum, by AppSumo, is probably one of the best social media tool purchases I’ve ever made. I jumped on an amazing lifetime pricing deal that AppSumo was offering in late 2016, and purchased it, Stencil, and Beacon. Grum is a handy and helpful Instagram scheduling tool that also publishes your Instagram images to your Instagram feed without any extra work on your part. If you’ve used most other Instagram posting tools, you’ve...

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Facebook Audience Overlap

Posted by on Jan 16, 2017 in Our Awesome Content, Social Media | 0 comments

It could be Facebook audiences you’ve created and saved using Facebook’s ads targeting options, Facebook custom audiences assembled from your website visitors, or audiences you’ve created from uploading a customer list into your Facebook ads account. Once you have at least 2 audiences listed in the Audiences section of your Ads account, you can compare those audiences to each other to see how similar they are. This audience...

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Why Twitter is Getting Tougher

Posted by on Jan 9, 2017 in Social Media | 0 comments

Any social media platform has its struggles. In fact, any business has its struggles. They change and get new audiences. Twitter has been struggling for a bit now, for a variety of reasons. If you think that running a successful social media strategy on Twitter is getting tougher, you’re not imagining it. Difficulty Monetizing Many executives are looking to see ROI ties to social. Facebook has been looking for ways to prove its worth by...

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