5 Things to Set Up Before Starting your Online Marketing

Posted by on Dec 12, 2016 in Our Awesome Content, Small Business | 2 comments

I had a couple phone calls with a prospective client recently. The calls were very productive. He had lots of questions about all the different ways he could be successful online and understanding how the various online marketing tools and tactics we talked about can work together to maximize what he gets out of them. Once he had a solid understanding of each online marketing tool, the one question that remained was, “What do I need to do...

Read More

Verify your Site with Google’s Search Console

Posted by on Jan 18, 2016 in Our Awesome Content, Tools/Apps | 1 comment

Google Analytics “out of the box” is an exceptionally valuable website analytics tool. Considered the most accurate analytics tool, it can feel overwhelming to new or casual users. Google does have a few other products that integrate with Google Analytics including AdWords, Webmaster Tools, and Search Console. Each product has its own steps you need to take to connect that product to your existing Google Analytics account. This post...

Read More

Crunching Leaves… And Numbers

Posted by on Dec 9, 2015 in Our Awesome Content, Small Business | 0 comments

It’s Fall, soon to be Winter. For some people that means pumpkin spice lattes, or snuggling by the fire, or decorating for Christmas. For me, it means leaves. Lots and lots of leaves. This weekend, we raked. I raked. My wife raked. The kids… well, they didn’t rake, but they helped compact (i.e., jumped in) the piles of leaves. I raked our driveway four times – four times! – this weekend alone. Not that raking is awful. It’s easy enough to do,...

Read More

Setting up your New Facebook Custom Audience Pixel

Posted by on Dec 7, 2015 in Our Awesome Content, Social Media | 0 comments

Guess what? Facebook made another change to its ad platform. This time, it’s changing up the way you track website visitors and conversions. Over a year ago, Facebook created a way to track people who have visited your website while logged into Facebook. It also created a similar method to track website conversions. For both tracking tasks, Facebook had you generate code – called a pixel – to paste onto your website. Facebook...

Read More

Twitter Analytics

Posted by on Sep 16, 2015 in Our Awesome Content, Social Media | 0 comments

For a long time, there wasn’t much of anything in the way of native Twitter analytics. If you connected your Twitter account to a social media management tool like a Sprout Social or a HootSuite, or used Buffer or bit.ly, you had access to analytics that way. But Twitter itself didn’t offer many meaningful stats. Now all that has changed, and changed in big ways. If you haven’t yet peeked inside your Twitter Analytics, you...

Read More