I was never one of the cool kids. I grew up a nerd, with big ears and coke bottle glasses and a better grasp on science and math than sports or fashion. In grade school, I attended a private Catholic school where we wore uniforms every day. But that doesn’t mean we didn’t have Abercrombie…
Tag Archive: Branding
How to Add a Branded Background to your YouTube Channel
Your Twitter and Facebook profiles aren’t the only profiles that can be customized to reflect your business and brand! YouTube makes it very easy to upload (and tile, if necessary) a branded image for your channel’s background. Here’s what the Eli | Rose YouTube channel looks like: The video below walks you through the steps…
When Was the Last Time you Reviewed…
The start of a new year is a common time to reflect on the past and plan for the future. But regardless of the time of year, it’s always important to perform periodic reviews on yourself and your business to be sure the information you’re presenting online and off is current and consistent. Below is…
Instagram Web Profiles
Until now, Instagram has been an entirely app-based photo sharing and filtering tool. Third-party services like Statigram enabled some additional web-based functionality to your Instagram account, but brand usage was fairly limited in comparison to other, larger social media platforms. As an Instagram app user, you may have noticed this message this week. Steadily, Instagram is…
Adding a Header Image to your Twitter Profile
Twitter has greatly improved the ability to brand your business‘ Twitter Profile page with the addition of a header image. Twitter’s Header Image can be compared to Facebook’s cover photo, and provides individuals and brands alike another opportunity to present the “who”, “what”, “where” and “why” behind the handle. Adding a header image to your…
How Important is a Logo?
We’ve all heard how important branding is to you and your company. It can set you apart in the marketplace and give you a cohesive image amongst other things. However, the importance of choosing a unique and eye-catching logo is never more clear than when riding in the car with someone who can’t read. Take…
Brand Yourself to Higher Google Search Results
Reputation management isn’t for just businesses; Googling your own name is something you should do from time to time in order to know how you look to the internet. Brand Yourself is a free online tool that shows you what the Page 1 results for your name look like, and then helps you to look…
5 Social Media Profile Sins to Avoid
Prior to the online and social revolution, your store front at your brick and mortar business location was a cornerstone of your brand. It was often the “first impression” a potential customer had of your business. But as the marketplace has grown online and become social, the number of touch points a potential customer has…
6 Reasons to Care About Online Reputation Management
Regardless of whether or not your business has a website or related social media profiles, your past, current and potential customers are talking about you. While you can’t stop any negative press from publishing, you can monitor and manage your brand’s name online, and respond if needed. 6 Reasons to Care about Online Reputation Management…
5 Ways to Customize your Facebook Fan Page Apps
Facebook’s integration of its timeline for fan pages created a new set of challenges for marketers and page owners. But like with most changes come new opportunities, too. The image below is a screen capture of an exceptionally well-branded fan page belonging to one of our clients. Jacki of Dare 2 Dream, Dare 2 Do…
