Authentically You

Posted by on Jan 11, 2017 in Our Awesome Content, Small Business | 0 comments

If you run a company, you have a brand. Maybe you went all out and hired a branding agency, and you’ve got a really well thought-out and intentional brand strategy. Or maybe you just do what you need to do to keep the lights on and put food on your table, and don’t give branding a second thought. Doesn’t matter. Either way, you’ve got a brand. And if you have a brand, there’s a few things you need to think about. One is awareness – does your...

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Setting Up your Facebook URL

Posted by on Feb 1, 2016 in Our Awesome Content, Social Media | 0 comments

Have people ever told you it’s next to impossible to locate your Facebook page through Facebook search? Have you ever tried to tag your fan page and haven’t had any luck? Chances are that you don’t have your Facebook Web Address or Facebook Username (formerly called your Facebook vanity URL) set up for your Facebook page. The best way to know whether or not you have a web address claimed for your Facebook page is to take a...

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Message on a Bottle: What Impression does your Packaging Give?

Posted by on Aug 20, 2014 in Small Business | 0 comments

I’m not much of a wine drinker. Every once in a while, I’ll take a sip to see what all the fuss is about, but in general I’m content to sip on club soda or the occasional iced tea. But that doesn’t mean wine doesn’t interest me. It captures my imagination. I read tasting notes and wine reviews with strongly conflicting emotions. Fascination that someone can tease out so many different tastes and aromas. Admiration at the descriptive language....

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Why you don’t get to decide what your brand means

Posted by on Jul 7, 2014 in Small Business | 0 comments

Extensive thought, planning and design work goes into the creation of a company’s name, logo, and tagline in order to ensure that all 3 do a great job of properly representing the business, culture, and products or services. What does our name convey? What does this logo color mean? How might our customers interpret our message? I was following along on a recent Facebook thread where an individual in the personal fitness industry asked...

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Before I Launch my Business, How Many ____ Do I Need?

Posted by on Mar 3, 2014 in Small Business | 0 comments

Preparing to launch your own business is no easy feat. It takes months of planning, strategy, and hard work to put together the many pieces of the puzzle required in order to hit “GO!” One question we get a lot is from entrepreneurs wanting to know how much of something they need. They’ve already identified and created the various pieces of their online marketing puzzle, but are curious to learn how extensive each of those...

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