Don’t Plan for Only 1 Facebook Ad

Posted by on Feb 27, 2017 in Our Awesome Content, Social Media | 0 comments

Facebook advertising has all the same benefits as traditional forms of advertising without having any of the drawbacks of traditional advertising options. That means Facebook advertising is a popular way to reach millions of people while also being trackable, (relatively) inexpensive, quick to set up and run, changeable on the fly, and incredibly targeted. Basically, Facebook ads offer the best of both (advertising) worlds. For some...

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How to Develop your Business Blogging Voice

Posted by on Feb 20, 2017 in Blogging, Our Awesome Content | 0 comments

If you’ve committed to blog for your business, take a moment to pat yourself on the back. Business blogging has a long list of benefits for your company, sales, and website SEO, while also being the marketing task a small business owner is least likely to take up. I applaud you for deciding blogging will be part of your marketing, and want to help you move on to your next step: developing a voice for your business blog. How to Develop...

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Marketing in Your Off Season

Posted by on Feb 15, 2017 in Our Awesome Content, Small Business | 0 comments

It’s cold. It’s cold and lots of people want to stay home. They want to huddle inside, not go out, and (perhaps) eat a lot of chili. Because your customers and potential customers aren’t as likely to be browsing your store or inquiring about your services means it may be harder for your business to increase sales. This is especially true for businesses that are seasonal – like water parks or your local orchard. 4...

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Skipper the Three-Legged Cat: When You Aren’t Aware of your Greatest Obstacle

Posted by on Feb 8, 2017 in Our Awesome Content, Small Business | 0 comments

I have a three-legged cat named Skipper. He and another cat joined our household last month and have more or less taken over the house. Skipper’s injury was fairly recent and he hadn’t had many chances to stretch his legs at the Humane Society. So in his first week or two, Skipper spent a lot of time hiding from everyone as he came to terms with his new surroundings and his missing leg. Now Skipper bounds around the house, playing with his...

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Post-Holiday Sales: How to Optimize Your Sales in a Tough Month

Posted by on Jan 23, 2017 in Our Awesome Content, Small Business | 0 comments

After the holidays, it’s not uncommon for sales to slump a bit. Not only have people just spent a ton of money on their holiday celebrations but they have family members to pay attention to and jobs to get back to (eventually). So what do you do to keep your January from being a low revenue month? Well, if you’re like most businesses, you start planning your sales. When you’re planning your post-holiday sales strategy, here...

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