Choosing website domains and social media usernames can cause heartburn for even the most web-savvy person. While this name selection isn’t quite as crucial as selecting a name for, say, your child, in the online world, it’s as close as you can get to that. There is no definitive One Size Fits All rule book…
Tag Archive: Consumer Behavior
Why Would Anyone Use Social Media?
Often, I encounter people who are looking to expand their businesses. However, they often don’t want to take the time to manage a social media presence or even establish a website. They ask “Why would anyone really use social media for business?“. This question is posed both by those who use social media for business…
Business Lessons from the 2012 Presidential Election
In case you hadn’t noticed, we recently had ourselves an election. The outcome doomed our country. Or saved it. Or didn’t make a difference at all. Whatever. I’m not here to argue. But apart from the more emotional aspects of the election, marketing lessons abound. So, courtesy of the 2012 election season, here are a…
Good Customers are Made, Not Born
I had an eye-opening meeting a couple weeks ago. My wife and I, concerned about some recent changes in the wake of a leadership shake-up at our children’s daycare, sat down with the center manager and corporate district manager to clear the air and get some answers. We got answers, but not the ones we were expecting….
A Penny for your Thoughts: What Makes your Customers Buy
When I was young, I enjoyed coin collecting. On an 11-year-old’s budget, my acquisitions were modest, but I wasn’t looking for investments. I enjoyed the artistry of the Walking Liberty half dollar, the history of the 1943 steel penny (when copper was needed for the war effort), the quirkiness of two-cent and three-cent pieces. I…
How Gently, Consistently Using Social Media has Long Term Benefits
To me, there are 2 types of social media blogs out there: the instructional, “how to” type social media blogs and the social media theory blogs. Both are full of important, useful information and both give you valuable insight to put to use. But how they differ? Is in the way they make you think….
A Peek Behind the Curtain: Your Customer’s Perception of Value
“Pay no attention to that man behind the curtain!” It’s a memorable scene from a timeless movie: the great and powerful Wizard of Oz is revealed to be nothing more than an ordinary man. Not his finest hour. For many of us, though, allowing a peek behind the curtain might just be a good idea. Take…
Connecting with your Audience: If They’re OK, You’re OK
One of my favorite quotes on parenting comes from Bill Cosby on his 1983 “Himself” album: “My wife and I were intellectuals before we had children.” Having been through it three times now, I can attest to the truth of that statement. A parent with a toddler and an infant is lucky to have two…
E.R. Recommends: Suggested Twitter & Facebook Post Times
Knowing the best times of the day and best days of the week to send out tweets and post Facebook status updates really comes down to knowing your customer and their behaviors. The best times to reach your readers or customers may not be the most optimal times for the next person, so analyzing your…
