Authentically You

Posted by on Jan 11, 2017 in Our Awesome Content, Small Business | 0 comments

If you run a company, you have a brand. Maybe you went all out and hired a branding agency, and you’ve got a really well thought-out and intentional brand strategy. Or maybe you just do what you need to do to keep the lights on and put food on your table, and don’t give branding a second thought. Doesn’t matter. Either way, you’ve got a brand. And if you have a brand, there’s a few things you need to think about. One is awareness – does your...

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Treading Lightly

Posted by on Nov 9, 2016 in Our Awesome Content, Small Business | 0 comments

I’m writing this on Tuesday night, November 8th,, 2016. As I type these words, the election is still up in the air. By the time you read this, we’ll know who our next President is. As polarizing as this election has been, that means about half of America will wake up euphoric, and the other half deeply disappointed. It’s a day to tread lightly. That seems obvious to me, and probably will to most (but unfortunately not all) others. As I write...

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Finding Family Time: The Art of Providing Value

Posted by on Nov 2, 2016 in Our Awesome Content, Small Business | 0 comments

If you’re human and breathing, it’s pretty likely that you have at least one friend who work for a multi-level marketing company. While these companies are sometimes unfairly the cause of ridicule, I understand where people’s frustration comes from. Instead of getting marketing messages from one parent company, you get marketing materials from each of your friends who supports or work with that company. That’s not...

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A Good Sales Pitch is Educational

Posted by on Oct 12, 2016 in Our Awesome Content, Small Business | 0 comments

So I have a crack in my shower (as some of you may remember). The first person who came by looked, dismissed the issue and without hesitation, and told me I needed to replace the shower He may very well be right. He’s also unlikely to get my business. I don’t at all mean to imply I thought he was overpriced (he may have been, but he’s the first quote I got) or that he doesn’t know his stuff. But what I do know is that he...

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Your Business: Know What People are Saying about You

Posted by on Sep 19, 2016 in Our Awesome Content, Small Business | 0 comments

I recently went to lunch with my family. While they went to the restroom, I pulled out my phone to flip idly through Facebook. Facebook, being as perceptive as it can sometimes be, using location services to identify which restaurant I was at. Then, it was ever so helpful to tell me what people talk about when they’re at that restaurant. The consensus? When people are there, they tend to talk about the slow, poor service. Go ahead and...

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