The Importance of Goodwill

The Importance of Goodwill

My TV knows when my wife is out of town. All of a sudden, there’s no Breaking Bad, or Homeland, or OITNB, or any of that. Instead, I’m flipping between Discovery, NatGeo, Smithsonian, NBA Classic, and C-SPAN. That’s how I ended up on the couch eating cheese dip and...
A Doozie of an Ad

A Doozie of an Ad

Auburn, Indiana. If you’re like me, it’s a name that evokes… well, nothing. I had to Google it to find out where it was. But that’s where I was headed to conduct focus groups at a manufacturing facility. Driving through town, Auburn seemed identical to the hundreds of...

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