5 Things to Set Up Before Starting your Online Marketing

Posted by on Dec 12, 2016 in Our Awesome Content, Small Business | 2 comments

I had a couple phone calls with a prospective client recently. The calls were very productive. He had lots of questions about all the different ways he could be successful online and understanding how the various online marketing tools and tactics we talked about can work together to maximize what he gets out of them. Once he had a solid understanding of each online marketing tool, the one question that remained was, “What do I need to do...

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9 Steps to Realistically Improve your Online Marketing in 2017

Posted by on Nov 30, 2016 in Our Awesome Content, Social Media | 0 comments

A new year is always a fresh start. Even if you don’t specifically lay out BIG ideas that you plan to implement in the new year or BIG changes you plan to make in the new year, most everyone comes off the holidays with a refreshed vision and some amount of goals for improvement. We work almost exclusively with small businesses and independent professionals. We fully believe and recommend to all our clients to “do more with...

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How to Create a Facebook Custom Audience Based on Pages Visited

Posted by on Oct 5, 2016 in Our Awesome Content, Social Media | 0 comments

So, you already know how to create a custom audience from your all website visitors (using the remarketing (a.k.a. retargeting) pixel) and advertise to them on Facebook. You know that you can upload a list of your email contacts (from your MailChimp subscribers or simply from a copy/paste from an Excel file) to use for Facebook advertising purposes. Now let’s talk about creating an audience to advertise to based on what website pages they...

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How Often Should You Send Your Newsletter?

Posted by on Aug 10, 2016 in Our Awesome Content, Small Business | 0 comments

Once you have a newsletter it can be really easy to get into it…or to lose interest completely. Most people find themselves squarely on one side of this fence or the other. So it’s worth asking the question: how often do you need to send your newsletter to be successful? If you’re unsure of frequency, here are some things to consider to help you determine if your frequency is “just right”. Here are some feelings...

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How to Resend a MailChimp Campaign to Unopens

Posted by on May 25, 2016 in Our Awesome Content, Tools/Apps | 0 comments

MailChimp has some nice built-in features that allow you to segment your lists for various reasons. For example, you can identify people who have a specific star rating and create a segment just of those folks. You can identify subscribers who haven’t opened any of the last 5 campaign you’ve sent, which is helpful if you are considering proactively paring down your subscriber lists. You can also segment by those who clicked inside...

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