Don’t Plan for Only 1 Facebook Ad

Posted by on Feb 27, 2017 in Our Awesome Content, Social Media | 0 comments

Facebook advertising has all the same benefits as traditional forms of advertising without having any of the drawbacks of traditional advertising options. That means Facebook advertising is a popular way to reach millions of people while also being trackable, (relatively) inexpensive, quick to set up and run, changeable on the fly, and incredibly targeted. Basically, Facebook ads offer the best of both (advertising) worlds. For some...

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Want to Lock Down your Facebook Page? Do These 6 Things

Posted by on Feb 13, 2017 in Our Awesome Content, Social Media | 0 comments

It’s not often that I start off a new post with a disclaimer (of sorts), but before I tell you 6 ways to control what the average Facebook user can post on your Facebook Business Page, I do need to acknowledge the fact that your Facebook Page – and social media in general – is meant to be an open, communicative medium between you and your customers. Meaning, it’s almost a violation of social media ‘best...

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When Boring Businesses Rock Social Media

Posted by on Nov 14, 2016 in Our Awesome Content, Social Media | 0 comments

I know we’ve discussed before that a boring business doesn’t have to have a boring blog. We get this question a lot when it comes to Facebook too. Plenty of businesses think that their business isn’t interesting enough to have a vibrant Facebook community. But a recent visit to a pediatric dentist proved them all wrong. My son recently had two awful cavities and we decided to opt to use a pediatric dentist rather than our...

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Creating Facebook Interest Lists for a Better Experience

Posted by on Nov 7, 2016 in Our Awesome Content, Social Media | 6 comments

Creating and using Facebook Interest Lists is something that can be helpful from a personal Facebook use standpoint as well as a business Facebook standpoint. As Facebook continues to change the algorithm, purposely decreasing the number of business Page posts you see in your feed, you likely aren’t seeing stuff from your favorite places. For businesses, you may have noticed that your Pages Feed is also dominated by a few Pages with...

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How to Create a Facebook Custom Audience Based on Pages Visited

Posted by on Oct 5, 2016 in Our Awesome Content, Social Media | 0 comments

So, you already know how to create a custom audience from your all website visitors (using the remarketing (a.k.a. retargeting) pixel) and advertise to them on Facebook. You know that you can upload a list of your email contacts (from your MailChimp subscribers or simply from a copy/paste from an Excel file) to use for Facebook advertising purposes. Now let’s talk about creating an audience to advertise to based on what website pages they...

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