A great thing about social media is that if you are connected with someone on one platform, chances are pretty good that it makes sense to connect with them on other platforms, too. If you follow the best practices for Pinterest and fully populate the available fields on all your social profiles, you know how easy…
Tag Archive: Facebook Fan Page
LikeAlyzer: A Facebook Analysis Tool
All of us are looking for fast, easy-to-use tools to help us maximize and improve our social media profiles and presence. Some popular tool options that we love include Who.Unfollowed.Me, ManageFlitter, The Twit Cleaner and EdgeRank Checker. After reading this post, you may want to add LikeAlyzer to that list, too. Within seconds of entering…
Optimizing your Facebook Fan Page for Search
Facebook’s much-anticipated January announcement turned out to be an introduction to its new Graph Search product, which will (hopefully) drastically improve Facebook’s otherwise-atrocious internal search function. Currently still in beta, this upcoming change places a high level of importance on the keyword optimization of your business’ fan page. Now is the best time to spend…
Facebook Text-Only Status Updates Have a Higher Reach
There’s been a shift in the recommended best practices for Facebook with regard to optimizing EdgeRank, the algorithm that controls what updates are shown to users. In the past, well-crafted text, a question or call-to-action and a photo comprised the perfect trifecta needed for status update greatness. But in the past few months, there has…
Why Recent Google Plus Changes Are Bad News for Facebook
Facebook fan pages are set up in such a way that fan page admins cannot access personal profiles nor non-public updates posted by individual users, and also must wait for individuals to Like their fan pages in order to begin building a relationship. Google Plus business pages initially were set up in such a way…
Social Media News Round-Up: Mid-December 2012
This time of year we are all so busy with the holidays, yet platforms are rolling out new changes we need to keep up with. For some “in case you missed it” type news, here’s a list of tweaks, improvements and all-out changes that have been (or will be) occurring in social media. Twitter has…
5 Social Media Practices to Stop Doing in 2013
Like anyone else, I find myself reflecting on the past 12 months this time of year, along with looking ahead to 2013. We as individuals and business owners make plans, set goals and think a lot about what we’ll keep doing in the new year and what we’ll change. If I had my druthers, these…
How to See if your Facebook Fan Page Updates have been “Hidden”
Are you concerned about your decreased Facebook fan page reach and want to see how much of an issue fans “hiding” your posts is? A few simple steps to dig into your Facebook Insights, and you can check to see – on a post by post basis – which updates (if any) were hidden, and…
Is Negative Feedback to Blame for Decreased Fan Page Reach?
If Facebook is part of your marketing strategy, you’ve probably been following along with the changes that have unfolded for fan pages in the past few months. Here’s a brief rundown of a few things we all likely know. The average reach of a fan page is 16%. Facebook offers a few different paid promotional…
Are Paid Facebook Promotions Right for You?
Paid Facebook promotions have become something the average user expects to see. However, with all the new options, it’s easy to get confused about what choices you as a small business owner have. Below, find a quick overview of three paid options for your Facebook fan page. Offers Similar to a traditional coupon, Facebook Offers are…
