Around 50% of Facebook use is now via mobile phones. A percentage that significant means small business owners and fan page admins need to be very aware of how their fan pages look on a smart phone, and consider the differences between how users consume Facebook updates on their computers vs their phones. New Facebook…
Tag Archive: Facebook
Using Pinterest to Grow your Twitter Followers & Facebook Fans
A great thing about social media is that if you are connected with someone on one platform, chances are pretty good that it makes sense to connect with them on other platforms, too. If you follow the best practices for Pinterest and fully populate the available fields on all your social profiles, you know how easy…
LikeAlyzer: A Facebook Analysis Tool
All of us are looking for fast, easy-to-use tools to help us maximize and improve our social media profiles and presence. Some popular tool options that we love include Who.Unfollowed.Me, ManageFlitter, The Twit Cleaner and EdgeRank Checker. After reading this post, you may want to add LikeAlyzer to that list, too. Within seconds of entering…
Optimizing your Facebook Fan Page for Search
Facebook’s much-anticipated January announcement turned out to be an introduction to its new Graph Search product, which will (hopefully) drastically improve Facebook’s otherwise-atrocious internal search function. Currently still in beta, this upcoming change places a high level of importance on the keyword optimization of your business’ fan page. Now is the best time to spend…
Stop Using your Maiden Name on Facebook
There is a social media practice that never fails to make me cringe. The title of this post may give it away but here it is: many of the women I know use their maiden name on Facebook. This is something that I can understand the logic for. You sign up for Facebook, ostensibly to…
Facebook Text-Only Status Updates Have a Higher Reach
There’s been a shift in the recommended best practices for Facebook with regard to optimizing EdgeRank, the algorithm that controls what updates are shown to users. In the past, well-crafted text, a question or call-to-action and a photo comprised the perfect trifecta needed for status update greatness. But in the past few months, there has…
Why Recent Google Plus Changes Are Bad News for Facebook
Facebook fan pages are set up in such a way that fan page admins cannot access personal profiles nor non-public updates posted by individual users, and also must wait for individuals to Like their fan pages in order to begin building a relationship. Google Plus business pages initially were set up in such a way…
Your Social Media Accounts Need to be Monitored
Recently, our family took an extended vacation. While there, I posted pictures to Instagram, Twitter and Facebook all the while tagging the resort we were staying at. I told people how much we loved it, and how it was a wonderful place to stay. The resort? Steadfastly did not acknowledge my praise of their establishment….
Social Media News Round-Up: Mid-December 2012
This time of year we are all so busy with the holidays, yet platforms are rolling out new changes we need to keep up with. For some “in case you missed it” type news, here’s a list of tweaks, improvements and all-out changes that have been (or will be) occurring in social media. Twitter has…
5 Social Media Practices to Stop Doing in 2013
Like anyone else, I find myself reflecting on the past 12 months this time of year, along with looking ahead to 2013. We as individuals and business owners make plans, set goals and think a lot about what we’ll keep doing in the new year and what we’ll change. If I had my druthers, these…
