Don’t Plan for Only 1 Facebook Ad

Posted by on Feb 27, 2017 in Our Awesome Content, Social Media | 0 comments

Facebook advertising has all the same benefits as traditional forms of advertising without having any of the drawbacks of traditional advertising options. That means Facebook advertising is a popular way to reach millions of people while also being trackable, (relatively) inexpensive, quick to set up and run, changeable on the fly, and incredibly targeted. Basically, Facebook ads offer the best of both (advertising) worlds. For some...

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Want to Lock Down your Facebook Page? Do These 6 Things

Posted by on Feb 13, 2017 in Our Awesome Content, Social Media | 0 comments

It’s not often that I start off a new post with a disclaimer (of sorts), but before I tell you 6 ways to control what the average Facebook user can post on your Facebook Business Page, I do need to acknowledge the fact that your Facebook Page – and social media in general – is meant to be an open, communicative medium between you and your customers. Meaning, it’s almost a violation of social media ‘best...

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3 Custom Facebook Audiences to Create Before you Start Advertising

Posted by on Feb 6, 2017 in Our Awesome Content, Social Media | 0 comments

Reading a title that’s asking you to hurry up and create three audiences for your Facebook ads account before you ever run your first ad, may feel intimidating (I promise, it’s not meant to be). It may sound like it’s a lot of work (it’s not). It may sound like it will take a long time (it won’t). It may seem like you are putting the cart before the horse (you aren’t). These 3 custom Facebook audiences are...

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Facebook Audience Overlap

Posted by on Jan 16, 2017 in Our Awesome Content, Social Media | 0 comments

It could be Facebook audiences you’ve created and saved using Facebook’s ads targeting options, Facebook custom audiences assembled from your website visitors, or audiences you’ve created from uploading a customer list into your Facebook ads account. Once you have at least 2 audiences listed in the Audiences section of your Ads account, you can compare those audiences to each other to see how similar they are. This audience...

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Facebook Business Manager: Accepting an Invitation & an Intro

Posted by on Jan 4, 2017 in Our Awesome Content, Social Media | 0 comments

Facebook Business Manager was created with agencies in mind. Business Manager is used for Page and Ads management. You don’t have to be an agency to use Business Manager, and in fact, some people inadvertently find themselves and their Page suddenly converted to Business Manager, leaving them needing to figure out how to work inside Business Manager with warning. This post will walk you through accepting an invitation to manage a Page...

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