Spring 2013 has been an exciting time for LinkedIn and its most loyal users. Major profile changes have occurred, drastically altering LinkedIn’s look, features and functionality. As one of the major players in the social space, these changes prove that LinkedIn aims to stay current and relevant with the web’s most savvy. LinkedIn Tagging Those…
Continue Reading »
This time of year we are all so busy with the holidays, yet platforms are rolling out new changes we need to keep up with. For some “in case you missed it” type news, here’s a list of tweaks, improvements and all-out changes that have been (or will be) occurring in social media. Twitter has…
Continue Reading »
Savvy business owners who have built a LinkedIn page for their company have probably already added their company’s products or services to their company page, been posting updates to their company page, taken a peek at their follower statistics and uploaded a photo to their new company page header area. They’ve probably also already asked for recommendations of their products…
Continue Reading »
LinkedIn company page admins are enjoying a new look, sleeker design and improved features on their company pages. Most notably is the new “cover photo”. Reminiscent of Facebook’s fan page cover photo, you can now upload an image to use as the header of your company’s page, in addition to your existing branded logo. To…
Continue Reading »
LinkedIn enhanced the capabilities of its business pages with the introduction of targeted updates and follower statistics. LinkedIn Targeted Updates Now, company page admins can choose between sharing an update with all of the followers of their company, or selecting a smaller, targeted group. The drop-down box beneath the update area allows you to toggle…
Continue Reading »
Many of us have built out our LinkedIn profiles and spent considerable time growing our LinkedIn connections. Perhaps we are active in a few Groups or visit the Answers section a few times a week, too. Along with those and several other networking features, LinkedIn also allows us to organize and export connections for CRM…
Continue Reading »
It could be because you recently made the decision to implement social media for your business, or because you recently added an additional social media platform to your existing presence. Either way, you may be uncertain how to get the news of your new social platform out there to your customers or readers. Here’s a…
Continue Reading »
After completing your personal or business LinkedIn profiles, make sure you don’t stop there. It can be worth your and your small business’ while to tap into LinkedIn’s many integrated features. How LinkedIn’s Features Can Benefit You Customize your LinkedIn URLs Personalize and brand your URLs by claiming a profile URL in your name and showcasing…
Continue Reading »
LinkedIn’s Answers is a valuable tool for both finding answers to your professional and industry questions as well as a way to showcase your expertise. Once you’ve created your LinkedIn profile, you can begin to delve into it along with other LinkedIn features. Using LinkedIn’s Answers Feature Under the More tab in the Nav Bar at the…
Continue Reading »
Once you’ve completed all the sections of your LinkedIn profile, it’s helpful to customize your profile URLs. Claiming your personal LinkedIn profile URL is helpful for recall, and linking your business’ name vs “company URL” is a great way to extend your brand. Customizing your Personal LinkedIn Profile URL Your default LinkedIn URL looks something like…
Continue Reading »