Don’t Plan for Only 1 Facebook Ad

Posted by on Feb 27, 2017 in Our Awesome Content, Social Media | 0 comments

Facebook advertising has all the same benefits as traditional forms of advertising without having any of the drawbacks of traditional advertising options. That means Facebook advertising is a popular way to reach millions of people while also being trackable, (relatively) inexpensive, quick to set up and run, changeable on the fly, and incredibly targeted. Basically, Facebook ads offer the best of both (advertising) worlds. For some...

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Marketing in Your Off Season

Posted by on Feb 15, 2017 in Our Awesome Content, Small Business | 0 comments

It’s cold. It’s cold and lots of people want to stay home. They want to huddle inside, not go out, and (perhaps) eat a lot of chili. Because your customers and potential customers aren’t as likely to be browsing your store or inquiring about your services means it may be harder for your business to increase sales. This is especially true for businesses that are seasonal – like water parks or your local orchard. 4...

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Skipper the Three-Legged Cat: When You Aren’t Aware of your Greatest Obstacle

Posted by on Feb 8, 2017 in Our Awesome Content, Small Business | 0 comments

I have a three-legged cat named Skipper. He and another cat joined our household last month and have more or less taken over the house. Skipper’s injury was fairly recent and he hadn’t had many chances to stretch his legs at the Humane Society. So in his first week or two, Skipper spent a lot of time hiding from everyone as he came to terms with his new surroundings and his missing leg. Now Skipper bounds around the house, playing with his...

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5 Things to Set Up Before Starting your Online Marketing

Posted by on Dec 12, 2016 in Our Awesome Content, Small Business | 2 comments

I had a couple phone calls with a prospective client recently. The calls were very productive. He had lots of questions about all the different ways he could be successful online and understanding how the various online marketing tools and tactics we talked about can work together to maximize what he gets out of them. Once he had a solid understanding of each online marketing tool, the one question that remained was, “What do I need to do...

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Holiday Marketing: 4 Things to Do Right Now

Posted by on Nov 28, 2016 in Our Awesome Content, Small Business | 0 comments

I have already completed the bulk of my holiday shopping. That’s not to pat myself on the back – I’m sure to leave wrapping until the very last minute. Instead, it’s a testament to the fact that the holiday season seems to start earlier and earlier each year. With Christmas music playing as soon as Halloween is over and Christmas displays going up in some stores as early as September(!), people are starting their holiday...

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