I was never one of the cool kids. I grew up a nerd, with big ears and coke bottle glasses and a better grasp on science and math than sports or fashion. In grade school, I attended a private Catholic school where we wore uniforms every day. But that doesn’t mean we didn’t have Abercrombie…
Tag Archive: Marketing
Marketing Unicorns. Seriously.
Good news for little girls everywhere… unicorns DO exist! At least, that’s the news out of North Korea, where a recent news release confirmed the existence of a lair that once housed a unicorn ridden by King Tongmyong, ancestor of the current leader Kim Jong Un. Actually, they REconfirmed it, since apparently we’d all forgotten…
Business Lessons from the 2012 Presidential Election
In case you hadn’t noticed, we recently had ourselves an election. The outcome doomed our country. Or saved it. Or didn’t make a difference at all. Whatever. I’m not here to argue. But apart from the more emotional aspects of the election, marketing lessons abound. So, courtesy of the 2012 election season, here are a…
5 Email Newsletter Tips
You probably know that it’s considered wise to collect email addresses as your business grows. You may have even gone so far as to set up a newsletter subscription option on your website or fan page. But establishing and growing an email list is much different than putting that email list to work for your…
The Caring Company, and Other Myths
So long, Tooth Fairy. My oldest daughter just experienced one of those universal moments of childhood disillusionment, thanks to a killjoy friend who couldn’t wait to pull the plug on Santa Claus and the Tooth Fairy. I don’t think it came as a total shock to her. We had been dancing uneasily in that gray…
Dos & Don’ts of Using QR Codes
QR codes can be useful when implemented strategically but have not yet been widely adapted by the mainstream consumer. In fact, many people do not even know what a QR code is. However, if you’ve been tasked with making this work, here are some essential dos and don’ts to using a QR code. Do Offer…
Colbert, Nissan and Social Media Recovery
While at the 2012 Murmuration Social Technology conference, I had the opportunity to hear from a Nissan representative about the “social media fail” they ran into with a marketing campaign idea for the Nissan LEAF. Nissan’s campaign idea centered around coming up with a “wave” that one LEAF owner could use when passing another LEAF…
A Penny for your Thoughts: What Makes your Customers Buy
When I was young, I enjoyed coin collecting. On an 11-year-old’s budget, my acquisitions were modest, but I wasn’t looking for investments. I enjoyed the artistry of the Walking Liberty half dollar, the history of the 1943 steel penny (when copper was needed for the war effort), the quirkiness of two-cent and three-cent pieces. I…
Using your Facebook Fan Page “Likes” as a Marketing Tool
All Facebook users have the option to “like” Facebook fan pages. All fan pages can “like” another fan page, too. Once a fan page is “liked”, it is easy to tag that fan page in an update. To tag a fan page in your status update, start by typing the @ sign in the status…
Drama 101: Your Marketing Message
A piece of advice: don’t park in the bike lanes in Vilnius, Lithuania. Tired of complaints about illegal parking, the city’s mayor decided to do something dramatic. The result may be the best Public Service Announcement ever produced: the mayor crushing an illegally parked Mercedes with a Russian armored personnel carrier. Yes, it’s staged. But…
