There have been a number of massive meltdowns in social media lately. It can be easy to lose your cool when someone insults your business and livelihood. However, this can be dangerous when you can respond in real time. Even more so when you can respond in a forum where the whole world is watching. Here are 5…
Tag Archive: Reputation Management
Talkwalker Alerts
Setting up free alerts for mentions of your business, your industry, and your products or services is a definite ‘best practice’. You can set up these email alerts for both web and social media mentions, and doing so is a vital part of reputation management. For a long time, Google Alerts was *the* tool to…
Why Social Media Can Cost You in a BIG Way
Social media is… current. fun. moves fast. public. connects people across the globe. provides businesses and people another medium in which to communicate, market and promote. forever. That last point may be the most crucial of all, and something to always, ALWAYS keep in mind. Chances are, if you are active on a site like…
“I Need to Start My ________. How Do I Choose a Name?”
Choosing website domains and social media usernames can cause heartburn for even the most web-savvy person. While this name selection isn’t quite as crucial as selecting a name for, say, your child, in the online world, it’s as close as you can get to that. There is no definitive One Size Fits All rule book…
Why Your Website is Only Part of your SEO Strategy
It’s a great time to be a small business! Websites are easier and more affordable to set up than every before. Social media has greatly leveled the playing field between big business and small. Search engine optimization allows the independent, local shops the chance to be ranked at the top of search results with all…
Blind Spots & your Business
My new car has a blind spot monitor. Anytime a car pulls up beside me, a little orange light flashes in the side view mirror. Yesterday a car crept too close and that light started blinking, and it reminded me of a Twitter chat I had last week. I was swapping tweets with a couple folks when…
How & Why to Save a Twitter Search
As internal platform search functions improve, the amount of precise information to be gleaned from those platforms increases. Twitter drastically improved how you can search its platform while still maintaining its pre-existing Advanced Search function. Twitter also allows you to save up to 25 searches (per account). How to Save a Twitter Search Type the word…
Brand Yourself to Higher Google Search Results
Reputation management isn’t for just businesses; Googling your own name is something you should do from time to time in order to know how you look to the internet. Brand Yourself is a free online tool that shows you what the Page 1 results for your name look like, and then helps you to look…
6 Reasons to Care About Online Reputation Management
Regardless of whether or not your business has a website or related social media profiles, your past, current and potential customers are talking about you. While you can’t stop any negative press from publishing, you can monitor and manage your brand’s name online, and respond if needed. 6 Reasons to Care about Online Reputation Management…
How to Manage your Brand’s Reputation using Real-Time Social Search Tools
The need for monitoring mentions of your name or your brand’s name is continuously growing as more and more individuals “go social” and as more social media platforms emerge. Google Alerts has long been a standard form for discovering web mentions of your brand, but other free tools have emerged specifically for social search discovery….
