10 Tips on Being Heard on Social Media (without Shouting)

Posted by on Jan 18, 2017 in Our Awesome Content, Small Business | 2 comments

Clutter is everywhere. Radio ads, TV ads, billboards, print ads, and even online. That was the beauty of social media when it was new: no clutter. Businesses that jumped on to Facebook or Twitter early had a pretty good chance of being heard. But now, it seems as though every business is on social media, and with newsfeed algorithms dictating most of what is seen, or not seen, it’s getting harder to be heard, or seen. And shouting isn’t the...

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Your Social Media is Boring

Posted by on Sep 28, 2016 in Our Awesome Content, Social Media | 0 comments

Hey, you there. Yes, you. The one who thinks that “doing social” means posting a link to your homepage once a month. I bet you’re wondering why you never seem to get anything out of social. Well, as we’ve discussed before, there are many ways to define social media success. But it’s incredibly difficult to find success of any kind when your social media is boring. Now, I want to be clear: I don’t think YOU...

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Yes, It’s Possible to Have Too Little Social Media Activity

Posted by on May 2, 2016 in Our Awesome Content, Social Media | 0 comments

We’ve never been a social media firm that recommends joining every new social media platform or app that comes out. We’ve always been big believers in doing more with less (and have been watching as more and more businesses and brands have come to this realization, too). We work with small business owners and independent professionals, so we also know that urging our clients to take on more than they can reasonably execute...

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What Does “Engaging” Really Mean?

Posted by on Jan 11, 2016 in Our Awesome Content, Social Media | 0 comments

As social media continues to stick around, the rules continue to change. It’s almost like watching slang evolve. Slang fascinates me because which slang words a person uses indicates so much about them. If you hear someone say “awesome” or “ratchet” you can almost guess what year they were born. The same is true for social media accounts. Being engaging is not just a matter of which topics you choose, but what you...

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Posting to Social Media is Only Part of your Presence

Posted by on Oct 6, 2014 in Social Media | 0 comments

Doing a good job with your social media presence means that you are: Consistently crafting and posting relevant content to all active social media channels Being promotional only some of the time Responding to comments or questions directed at you on social media Actively engaging those you follow Monitoring & maintaining your active social media accounts Organizing those you follow into Twitter lists, Google+ Circles, and the like Leaving...

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