There’s no shortage of tips nor advice when it comes to social media “best practices”. If I had to boil it down to only 5 rules, these are the 5 social media rules I would choose. Consistency is key! To truly maximize the bang you get for your social media buck, it’s crucial to have…
Tag Archive: Social Media Influence
The Difference between Influencers and Brand Advocates {Infographic}
This infographic from Convince and Convert highlights the many differences between influencers and brand advocates. There has been a lot of focus in the past on using bloggers to promote a business’ product or service. But in reviewing the data below, you’ll see that your average loyal customer can do a lot more for your business….
3 Google Plus User Tools
The advent of a new social platform means the creation of a new batch of tools with which to search and measure that platform. Sites like Find People On Plus, Unofficial Google Plus Recommended Users and PlusClout offer user and influence metrics to help you make the most out of your Google Plus experience. Find People…
Colbert, Nissan and Social Media Recovery
While at the 2012 Murmuration Social Technology conference, I had the opportunity to hear from a Nissan representative about the “social media fail” they ran into with a marketing campaign idea for the Nissan LEAF. Nissan’s campaign idea centered around coming up with a “wave” that one LEAF owner could use when passing another LEAF…
How Gently, Consistently Using Social Media has Long Term Benefits
To me, there are 2 types of social media blogs out there: the instructional, “how to” type social media blogs and the social media theory blogs. Both are full of important, useful information and both give you valuable insight to put to use. But how they differ? Is in the way they make you think….
Kred – A Social Media Influence Measure: An Overview
As “social” continues to grow, so does the number of social media influence measurement options available. Kred – not to be confused with Klout – is the newest (“K” named) social influence scoring tool. Currently in beta and by invitation only, Kred’s tag line reads: “Real-time transparent community based influence measure“. With one of the complaints…
The Fear of All Sums
The results are in. We The People stink at math. Which should surprise no one… we’ve been pretty consistent about it for the past couple decades. What is surprising, at least to me, is that in spite of our math struggles, we’re still so numbers-oriented. This year alone… Hollywood invented a new unit of time,…
Klout Features: +K and Analytics
One of the features that Klout.com recently added is the ability to give +K’s to those who have influenced you online. Giving a person a +K does not currently affect their Klout score but it does help confirm their influence topics and keeps those topics on the user’s list for a longer amount of time. Klout…
According to Klout, I’m Influential About…
Klout determines a user’s score based on a complex algorithm that analyzes many different factors. Beyond your numerical score, Klout also identifies up to 10 topics that you are influential about. Your Klout Influence Topic For some, an “influence topic” or 2 may seem rather random. But Klout’s algorithm aims to identify your influential topics…
Why Klout is Important (or Not)
As we’ve previously discussed, Klout is the number that shows how influential you are in the social media realm, and is calculated with a complex formula based on three categories – True Reach, Amplification Probability and Network Influence. But why is Klout important for you? First, your Klout score can earn you perks depending upon…
