Why Twitter is Getting Tougher

Posted by on Jan 9, 2017 in Social Media | 0 comments

Any social media platform has its struggles. In fact, any business has its struggles. They change and get new audiences. Twitter has been struggling for a bit now, for a variety of reasons. If you think that running a successful social media strategy on Twitter is getting tougher, you’re not imagining it. Difficulty Monetizing Many executives are looking to see ROI ties to social. Facebook has been looking for ways to prove its worth by...

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5 Times You Shouldn’t Tweet

Posted by on Oct 24, 2016 in Our Awesome Content, Social Media | 0 comments

Plenty of us are struggling to find time to everything into our busy schedules. As a result, we sometimes slate things to happen at specific times and feels compelled to do them even if – at the end of the day – the timing isn’t quite right. Alternately, we can sometimes be caught by a spontaneous urge to take action. We’ve all had a moment of inspiration that we feel like we just have to act on right now. As much as I...

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What’s Your Responsibility with a Retweet?

Posted by on Jul 27, 2016 in Our Awesome Content, Social Media | 0 comments

More and more, we’re hearing stories that go “so and so retweeted that person who is a white supremacist/neofeminist/Nickelback fan.“. It always leads me to wonder – what is a brand’s responsibility when it comes to retweets? The truth is, Twitter moves fast. People and brands often see a tweet they agree with, retweet it and move on without a thought. But no one wants their reputation or brand associated with an...

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How to Switch Twitter Handles Between 2 Accounts

Posted by on May 4, 2016 in Our Awesome Content, Social Media | 0 comments

There can be many reasons that you’re interested in swapping your Twitter usernames. Before you do so, there are a few things to consider including whether it’s more appropriate to just start a new account and if the new handle is appropriate for your brand. If you’re unsure if it makes sense to change your Twitter username, just call on us and we’ll be there for you. If you are absolutely positively sure that you want...

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Does Your Business Need Multiple Twitter Accounts?

Posted by on Mar 23, 2016 in Our Awesome Content, Social Media | 0 comments

I used to work for a large firm. A very large firm. They managed a number of Twitter accounts, one for each industry they served (and honestly, maybe a few more). I always wondered why they’d made that choice as it meant curating and managing quite a lot more content. Plus, as a user, I always imagined I’d have a difficult time understanding which accounts would be the best fit for me. Now that we’ve been managing this...

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