Social Media Platform Changes – July 2013

Posted by on Jul 1, 2013 in Social Media | 0 comments

There have been a whole bunch of updates made to a whole bunch of social media platforms and apps in recent weeks. Many of them are not post-worthy on their own, yet there have been so many social media changes that it can be hard to keep up with them all. Here’s a run-down of many of the recent social media platform and app changes: Facebook Adds Photos to Comments Because sometimes words alone just aren’t enough. Click on the grey camera icon on the right side of the comment area to upload your image. This is currently just a feature for personal profiles.  Instagram Introduces Video To compete with Vine? Why, of course! But Instagram’s video function is 15 seconds long (vs Vine’s 6 seconds) and does not endlessly repeat. You’ll see videos in the same stream as photos (and might not even realize it). YouTube Changes Channel Design If you have a YouTube channel but haven’t checked it out lately, I highly recommend you do. YouTube has dropped the branded background it once had, has added a “cover photo” and has rearranged many of its channel features. Facebook Allows for Comment Sorting If you found yourself getting aggravated because Facebook comments weren’t in chronological order, get excited! You can now choose to sort comments by “top comments” or by “recent activity”. Facebook Graph Search Continues to Roll Out We discussed Graph Search last week, including how and why to use it. Facebook (Finally!) Adds Hashtag Functionality Welcome to 2009! Then read more about hashtags on Facebook and what they could mean for your social media marketing integration. Google Plus Auto-Inserts a Related Hashtag Google Plus has added a hashtag “tag” on the top right corner of updates, and will auto-insert a hashtag even if you haven’t included one yourself. You have the option to choose a different hashtag for your own post than the one selected for you. Also, you can click on a hashtag to see more Google Plus posts about that same topic.  Twitter Introduces Analytics From your page, click on the gear icon on the right, then “Twitter Ads”. You’ll be asked for your login information again (don’t worry – you don’t need to pay for ads). On the next screen, click on the Analytics drop-down menu.  Facebook Improves its Fan Page Analytics Facebook metrics as we know it are changing, and hopefully in all great ways. For a detailed break down of the new analytics and example graphs and charts, check out HubSpot’s article. Of these 9 recent changes, which is the most needed improvement? What other change would you love to see? Related Helpful Posts:Tagboard: A Hashtag AggregatorWhy Hashtags are the New BlackHow...

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How to pick the right social media platforms for your business

Posted by on Apr 8, 2013 in Small Business, Social Media | 0 comments

It is hard to be everywhere at once. It’s also hard to do things to the best of your ability when you’re stretched so thin that you can’t remember if you’ve accomplished everything on your To Do list. So, it may make sense for your business to decide which particular social media platforms are best for your business rather than trying to manage all of them plus your growing business. To help you decide which platforms are right for your business, consider these factors: Content – Are you planning to create a wide variety of content from scratch? Or do you plan to curate others’ content? This decision can heavily influence which platforms you look at. It’s tough to manage an Instagram presence, for instance, if you never plan to take any photos. Additionally, it’s tough to grow a YouTube presence if you never create any video content. Content comes in many forms. What type of content you are willing to create dictates in part what platforms you should be on. Commitment – How much time are you willing to commit to this endeavor? Posting a video to YouTube can be a huge driver for your business, but editing it can be very time consuming. Be realistic about how much time you’re truly willing to devote. Social media success is largely dependent on consistency. Biting off more than you can chew can lead to burn out. Picking the platform that fits your time commitment will make all the difference in being able to be successful. Culture – If you’re looking to target the youth of America (or the world), Facebook really may not be the place to do it. In fact, you may want to strongly consider Tumblr instead. Of course, this is not to say you should put all your eggs in any one basket – just that you should take into account the culture of a platform prior to deciding whether it’s the right place to target your market. You don’t have all the time in the world. Use what time you do have wisely and make the best of your efforts. *Photo credit Sean MacEntee Related Helpful Posts:Using Latergramme for your Instagram SchedulingHow Morning Radio Can Help you with Social MediaWhy Instagram is the Best (and Worst) Social Media Platform4 Tips to Increase Future Sales When Business is (Naturally) Slow5 Ways to Use Twitter Lists as Part of your Social Media...

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Creating a YouTube Playlist

Posted by on Feb 18, 2013 in Social Media | 1 comment

Once you’ve branded your YouTube channel, the next step towards fully optimizing your YouTube presence would be to activate and build out some of its other features. For example, featuring a YouTube playlist. On the lower part of the right sidebar of your YouTube channel is where you can showcase your YouTube playlists. Playlists can be made up of your own videos (e.g. All the videos you’ve made about Twitter in 1 playlist, all the videos you’ve made about Facebook in another playlist), or videos from other channels. The 2 minute video below shows you how to create a YouTube playlist and how to add it to your channel’s sidebar. What are some examples of playlists you have created and featured? Related Helpful Posts:How to pick the right social media platforms for your businessHow to Effectively Divide & Conquer your Online Marketing TasksWhy Instagram is the Best (and Worst) Social Media Platform8 Reasons you Won’t Succeed with Social MediaSocial Media Isn’t Just for...

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How to Add a Branded Background to your YouTube Channel

Posted by on Jan 24, 2013 in Social Media | 0 comments

Your Twitter and Facebook profiles aren’t the only profiles that can be customized to reflect your business and brand! YouTube makes it very easy to upload (and tile, if necessary) a branded image for your channel’s background. Here’s what the Eli | Rose YouTube channel looks like: The video below walks you through the steps on how to add a background image to your YouTube channel in just 1 minute’s time. Are videos part of your business’ marketing plan? Related Helpful Posts:6 Ways to Brand your YouTube Channel6 Reasons Your Brand Needs a YouTube ChannelMessage on a Bottle: What Impression does your Packaging Give?Why you don’t get to decide what your brand meansBefore I Launch my Business, How Many ____ Do I...

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How to Manage your Brand’s Reputation using Real-Time Social Search Tools

Posted by on Jan 30, 2012 in Social Media, Tools/Apps | 0 comments

The need for monitoring mentions of your name or your brand’s name is continuously growing as more and more individuals “go social” and as more social media platforms emerge. Google Alerts has long been a standard form for discovering web mentions of your brand, but other free tools have emerged specifically for social search discovery. 3 Free Social Search Tools Topsy – Topsy is a real-time social search tool that has an Advanced Search option that lets you enter specific words or phrases, Twitter usernames and dates, and provides you with the choice to sort results based on relevancy or time. Kurrently – Kurrently’s search allows you to sort by Facebook or Twitter, adjust the speed of your results and sort by specific search engine. Kurrently also grants you the ability to subscribe to an RSS feed of your search results if you agree to send out a tweet about the service. HowSociable? – HowSociable tracks your brand’s Visibility Score, which is based on 3 factors: Presence, Brightness and Audience. A basic search will give you a count of mentions on 20 major social platforms. You also can track up to 3 brands for free each month. For all of these social search tools, it’s important to search for variations of your brand’s name along with your Twitter username. Also, be sure to run your search with quotes around your name if your brand’s name is more than 1 word long. How often do you check for mentions of your brand? Related Helpful Posts:2 More Free Social Search Tools: PinAlerts & Social SearcherTagboard: A Hashtag AggregatorSocial Media Platform Changes – July 2013Your Social Media Accounts Need to be MonitoredOnline Privacy – Can You Really Protect...

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