With your feed and email subscription option in place, we first showed you how to customize your email feed with a post title, logo and fonts. Today we’ll show you how to increase your feed’s compatibility, add social bookmarking links to your emails as well as add a monetization option.

SmartFeed

After signing into your Feedburner account, click the Optimize tab, then SmartFeed on the left sidebar. Click to activate the SmartFeed feature, which enhances the compatibility of your feed.

FeedFlare

Next, just below SmartFeed on the left sidebar, is FeedFlare. FeedFlare allows you to incorporate post sharing links for sites like Google Buzz, Digg, Stumble Upon, Del.icio.us, etc., in your email feed.

1. Click FeedFlare, and you’ll see a list of possible content sharing services. Click the check boxes next to those you want to include in your email feed.

2. Scroll down passed the list of sites to see the Feed Preview. Then click to Save.

Here’s an example of what the bottom of your new email feed will look like:

Monetize your Feed

Moving away from the Optimize tab and over to Monetize, Feedburner gives you the option to add Google Ads to your emails. If you have not already been approved for Google Ads, you will first need to apply. And for those who already have Google Ads, follow the link to sign in to your Adsense account to get started.

Customizing your email feed allows you to brand yourself well in a diverse marketplace. It also gives you the opportunity to make your feed more user friendly by enabling share buttons and making your feed compatible with all feed gathering tools. Utilizing these  tools can help ensure that your feed is doing much of the heavy lifting for you when it comes to branding and marketing your site.

*This is the 4th post in a multi-post series on how to set up and customize Feedburner for your website.