According to Klout.com, a Klout score is the measurement of your overall online influence.
Klout scores can range from 1 to 100, with 100 being the highest.
What is True Reach
True Reach is described as the size of your engaged audience. A person might have 1,000 followers on Twitter and be connected with 100s of people on Facebook and LinkedIn, but that doesn’t matter if the audience isn’t responding. True reach looks at 2 areas to determine if your audience is engaged and active with you.
First, is reach – Are you interesting and informative to your audience and is your content shared across the Internet?
Second, is demand – Do people follow you back and how many people did you have to follow to get the followers that you have?
Here you can see that there are 1,060 followers but the engaged audience is 438.
What is Amplification Probability
Amplification Probability is described as the likelihood that your content will be acted upon. You send out 200 tweets a day and 50 updates on Facebook, but are people taking action on these things? Amplification Probability looks at 3 areas to determine if people are taking action on your messages.
First, is engagement – Do you participate in conversations and do you reach a wide range of people?
Second, is velocity – How often are you retweeted and who retweets you (is it always the same few people or is it many different people)?
Third, is activity – How often do you tweet (too much or too little for your audience) and are people replying, retweeting, and/or following you from your tweets?
The chart below shows you that the Amplification Probability is 42 and the number of times that messages have been retweeted (Twitter), liked (FB), and had comments (FB).
What is Network Influence
Network Influence is described as the influence level of your engaged audience. This part looks at the Klout of the people following and talking to you. The higher the Klout score of your followers and the people that are engaged with you, the higher your Network Influence score will be.
Are the people that retweet, reply, follow, and list you influential?
Here it shows you that the Network Influence score is 68 and the number of unique people that have engaged in some way.
Klout looks at many different factors when calculating their social media influence scores but what it really boils down to is action. To have strong social media clout means that not only are you talking, but that people are responding to that “talk” in some way.
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