It is sure to be a momentous day whenever Google PageRank updates. As soon as word spreads that an update has occurred, webmasters and website owners hurriedly click to their home pages in hopes of seeing a higher pagerank number than before.
What is Google PageRank
Developed by Larry Page (thus the term, “PageRank”), Google PageRank is a numerical rating assigned to websites. All sites are given a whole number, on a scale from 0-10 (with 10 being the highest), based on a complex mathematical algorithm. The higher the ranking given to a website page, the more important that page is deemed to be.
Google itself has said it doesn’t want too much emphasis placed on PageRank,Â though there is a lot of discussion in the SEO community as to whether or not a site’s pagerank actually affects its placement in search engine results.
Ways to Improve your Site’s PageRank
In true Google form, the details of this algorithm are cloaked in mystery. However, it is generally understood that linking plays a significant role in a site’s ranking.
Incoming links, outbound links and interlinking between pages on your own site can all positively affect your PageRank. Getting a link back to your site from high-quality websites with a higher PR than yours is helpful, as is ensuring that links on your site are directing people to other top quality pages and not link farms (Search Engine Watch has a great article on Google’s Panda/Farmer update and warning signs that the website you’reÂ linking with has low quality links.).
Having a fast site load speed is also important (You can check your Webmaster Tools or Google’s Page Speed to find your site’s load time) as is the regular publishing of original content.
How to Check your PageRank
PR Checker is a great tool to use to check your site’s pagerank. Be sure to check your domain both with the www. and without.
Another option is to download a toolbar to your browser. A popular add-on for Chrome users is the PageRank/Alexa toolbar, which shows both the PageRank of the site you are visiting as well as itsÂ Alexa rank. PageRank toolbars aren’t guaranteed to have the most updated information, however, so if you need to report your pagerank for your media kit, it’s best if you checked on PRChecker.com.
What is a “Good” PageRank
Establishing a solid web presence is a lot of work, and knowing what a reasonable ranking for your site is can help put things in perspective. Here is a list of well-known websites and their respective PageRank as of July 3, 2011.
And for those knowledgeable about the blogging community:
Regardless of the future relevance of Google PageRank, practices that can enhance your site’s ranking are good practices to make part of your overall blogging routine.
How has your site moved with past updates? Has your site’s pagerank ever either benefitted you or hindered your opportunities?