Search engine optimization – or as it’s more commonly called, “SEO” – is an online marketing tactic applied to your website pages to help them ‘match’ the query of a person searching on Google. Meaning, if a homeowner is in need of a plumber and lives in Kalamazoo, MI, they may sit down at their computer, head to Google (or Bing or Yahoo), and type something like “Plumbers in Kalamazoo” or “Good Kalamazoo plumbers” into the search bar.
If you are a plumber whose website pages have been optimized well for search, your page(s) will surface on Page 1 of Google search results, greatly increasing your chances that this homeowner will call you instead of another plumbing company.
Implementing well-researched SEO tags and smart on-page search engine optimization techniques takes a lot of time and practice. Optimizing your website or blog for search in order to increase the organic traffic it receives is a skill that is slowly honed, post by post and page by page.
Because we work with small businesses, we like to offer options for all of our digital marketing services. We have 5 SEO services, perfect for any small business budget and skill level.
Small Business SEO Services
For those who learn better when they can ask questions and interact with others, we offer an SEO training option. This option is especially great for those who either have a blog component to their website (as each new blog post published is a new chance to rank on a new keyword phrase) or an online store.
Our SEO Training session includes:
- The basics of SEO
- How to conduct keyword research
- How to implement good SEO practices on your website (including writing title tags, meta descriptions, ALT tags, interlinking and creating keyword-rich permalinks)
- Suggestions & implementation of an SEO plugin, including activating the sitemap and social media meta data features
- How to perform competitive SEO research
- Optimizing one blog post or page on your website together.
Additional SEO best practices are also suggested, like Google Webmaster Tools, Google My Business listing, and how to review your social media profiles for search engine optimization.
In-person, phone and web video conferencing training options available. Hourly rates apply.
SEO Site and Post Review
If you’ve read a lot about SEO, have been working to implement it on your site, and want a second set of eyes to review the SEO you’ve completed and make suggestions to tighten up your existing SEO tagging and practices, we will review the search engine optimizing you’ve done to your home page, static pages and – if you have a blog – up to 5 posts, too.
In-person, phone and web conferencing training options available. Hourly rates apply.
SEO Tagging Service
This SEO service is optimal for small business owners who have a static website and don’t have the time to learn and implement SEO tagging themselves. Before we begin, we’ll send you a questionnaire to hear directly from you how you’d describe you business, customers, products or services, area served, and competitors. From there, we…
- Perform keyword research on your industry, products/services and (physical) area served
- Research the SEO used by your competitors
- Optimize your chosen website pages for you by adding unique title tags and meta descriptions, adding ALT tags to your images, and adding links between pages and post on your website.
- Review and edit (as necessary) your on-page text as well to properly optimize for keyword use and headings.
- Add an SEO plugin (and sitemap plugin, if needed) and set up your social media metadata settings.
Our SEO Tagging Service is priced per website page.
The virtual marketplace can be a competitive one. Plus, Google’s rules are always changing. If you want us to keep an eye on your business’ positioning in search engine results, making sure your competitors don’t out-rank you, we can monitor your search engine rankings for you and at whatever frequency you prefer (Typically, clients prefer SEO monitoring checks quarterly or twice a year.)
You can spend time reading through our SEO-related posts. We walk you through why SEO is important, how to choose smart title tags, meta descriptions and permalinks, and explain the effect social media has on search engine searches and how to optimize your social media profile. We also provide tips for adding ALT tags to your photos, the importance of good anchor text and other wise on-page techniques.
We understand how vital good SEO is to a business or blog. We also understand that budgets and time constraints vary greatly. That’s why we offer a tiered approach with our SEO services.
Interested? Or just curious to learn more about how online marketing tactics can benefit your small business? Give us a call at 901-496-3902 or fill out this contact form below! We'll get back to you within 24 hours!
*Photo credit: My Life Graphic/Shutterstock