Search engine optimization – or, as it’s more commonly called, “SEO” – is an online marketing tactic implemented on your small business website pages, blog posts, and products in your online store to help them ‘match’ the query of a person searching on Google for the types of content you create and products or services you sell. Meaning, if a homeowner is in need of a plumber and lives in Kalamazoo, MI, they may sit down at their computer, head to Google (or Bing or Yahoo), and type something like “Plumbers in Kalamazoo” or “Affordable Kalamazoo plumbers” into the search bar.
If you are a plumber whose website pages have been optimized well for search, your page(s) will surface on Page 1 of Google search results, greatly increasing your chances that this and other homeowners will call you instead of another plumbing company.
Implementing well-researched and unique title tags, meta descriptions, and ALT tags (for images), plus SEO-optimized on-page content takes a lot of time and practice. Optimizing your small business website, online store, or blog for search in order to increase the organic traffic it receives is a skill that is slowly honed, post by post. product by product, and page by page.
And once you complete SEO work on your website, blog, or online store, you can continue to improve your search rankings through continually-publishing original content, use of your Google My Business listing, social media profiles, and relevant directory listings.
Because we work with small businesses, we like to offer options for all of our digital marketing services. We have 5 SEO services, perfect for any small business budget and skill level.
Liz is a pleasure to work with and really knows her stuff. My website SEO seemed to have “stalled” over the past few months. After a few sessions with Liz and some content tweaks, we started to see the difference within 30 days. ~ Ronda VanBuren, Small Business Owner
Small Business SEO Services
For those small business owners who learn better when they can ask questions and interact with others, we offer an SEO training option. This option is especially great for those who either have a blog component to their website (as each new blog post published is a new chance to rank on a new keyword phrase) or an online store since new blog posts and new products will continuously be added online, and you’ll be able to keep using your SEO skills as you publish these.
Our SEO Training session includes:
- The basics of SEO – What, why, SEO terminology
- How to conduct SEO keyword research using Google
- Choosing the right SEO keyword phrase for the page
- How to implement good SEO practices on your website (including writing title tags, meta descriptions, ALT tags, interlinking, creating keyword-rich permalinks, and optimizing on-page content)
- Suggestions & implementation of an SEO plugin, including activating the sitemap and social media meta data features
- How to perform competitive SEO research
- Optimizing one blog post or page on your website together
Additional SEO best practices are also suggested, like setting up and utilizing Google Search Console, the importance of your Google My Business listing, and how to review your social media profiles for search engine optimization.
In-person, phone and web video conferencing training options available. Hourly rates apply.
SEO Site and Post Review
If you’ve read a lot about SEO, have been working to implement good SEO practices on your site, and want a second set of eyes to review the SEO you’ve completed as well as make suggestions to tighten up your existing SEO tagging and practices, we will review the search engine optimizing you’ve done to your home page, static pages and – if you have a blog – up to 5 posts, too.
Our SEO Site and Post Review service is ideal for small business owners who intend to keep their SEO work in-house and want to refine what they are doing and feel confident they are correctly optimizing their own website, blog posts, and online store products.
In-person, phone and web conferencing training options available. Hourly rates apply.
SEO Tagging Service
This SEO service is optimal for small business owners who have a static website or don’t have the time to learn and implement SEO tagging themselves. Before we begin, we’ll send you an SEO questionnaire to hear directly from you how you’d describe your small business, customers, products or services, area served, and competitors. From there, we…
- Perform SEO keyword research on your industry, products/services, and (physical) area served
- Research the SEO used by your competitors
- Optimize your chosen small business website pages for you by adding unique title tags and meta descriptions, adding ALT tags to your images, and adding links between pages and posts on your website.
- Review and edit (as necessary) your on-page text to properly optimize for keyword use and headings.
- Add an SEO plugin (and sitemap plugin, if needed) and set up your social media metadata settings.
- Capture your “before” SEO, the SEO of up to 3 competitors, and your updated, “after” SEO, and place it into a document for your reference.
Our SEO Tagging Service is priced per website page.
The virtual marketplace can be a competitive one. Plus, Google’s rules are always changing. If you want us to keep an eye on your small business’ positioning in search engine results, making sure your competitors don’t outrank you, we can monitor your search engine rankings for you and at whatever frequency you prefer (Typically, clients prefer SEO monitoring checks quarterly or twice a year). Pricing is determined by how many phrases we are monitoring as well as how many competitors.
You can spend time reading through our SEO-related posts. We walk you through why SEO is important, how to choose smart title tags, meta descriptions and permalinks, and explain the effect social media has on search engine searches and how to optimize your social media profile. We also provide tips for adding ALT tags to your photos, the importance of good anchor text and other wise on-page techniques.
We understand how vital good SEO is to a business. We also understand that budgets and time constraints vary greatly. That’s why we offer a flexible, a la carte approach with our small business SEO services.
The phrase, “If you build it, them will come” simply doesn’t apply to websites or doing business in the online marketplace. People can become aware of your new brick and mortar store through driving by it and seeing the sign, but when it comes to your small business website, no one knows where to look for it without SEO.