Artisans, crafters and jewelers everywhere are – literally – setting up shop on one of the many online handmade shop websites. The most popular handmade shop website is probably Etsy, but with the growth in this sector, Etsy is no longer the only prime possibility for your new store. Each online shop has its own features and set of pros and cons.


On Etsy, shop owners can upload a branded banner, claim a vanity shop URL, complete a shop owner profile and list any shop policies.

  • Listing fees are 20 cents per item, and a listing lasts 4 months.
  • For every sale, you are charged 3.5% of the total sales price.
  • Purchase payments are made via PayPal.
The Etsy iPhone/iPod app is just one of the tools that makes running your shop easier.

Big Cartel

Big Cartel boasts “indie” creations and caps the maximum number of items for sale at 300 to keep the focus on small shops. Payment options are the same as Etsy, though the shop & fee structure is different.

  • There are 4 shop options, each with its own per month fee (from free to $29.99/month).
  • All but the free option include full shop customization, inventory tracking, discount codes and a customized shop URL.
  • There are no listing nor “per transaction” fees.


ArtFire considers itself the quickest way to get started with your online handmade shop.

  • After a free first month, the monthly ArtFire shop fee going forward is $11.95.
  • ArtFire does not charge any additional listing or per sale fees.
  • Customers can pay via PayPal or Amazon payments.
  • ArtFire shops use Google Analytics for shop tracking.
Etsy may have the highest brand recognition in the online handmade shop arena, but for those shop owners who’d prefer a known, flat-fee each month to have their shop, options like Big Cartel or ArtFire may be the way to go.

Where do you prefer to sell? Where do you prefer to buy?

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