As “social” continues to grow, so does the number of social media influence measurement options available. Kred – not to be confused with Klout – is the newest (“K” named) social influence scoring tool.

Currently in beta and by invitation only, Kred’s tag line reads: “Real-time transparent community based influence measure“. With one of the complaints many have with its competitor being Klout’s lack of transparency, social media users will be pleased to learn that Kred lists – post by post – how much each social media interaction influences your overall score.

Your Kred Score

Currently based solely on your Twitter account (with the note that Facebook and LinkedIn are “coming soon”), each user has a Global Kred score, as well as several community Kred scores.

Global Kred Influence Score

Kred Community List

Your Kred score is comprised of 2 components: Influence and Outreach Level.

• Influence – A range from 1 to 1,000, a score that measures how others respond to you. You earn Influence Points when a Twitter follower replies, retweets or follows you. Your Influence Points increase is determined by the number of followers the person responding to you has (For example, up to 10,000 followers = 10 pts, but 10,000-99,999 followers = 25 pts). Influence Points are then translated into your Kred score.
• Outreach Level – You accumulate Outreach points when you reply, retweet or follow someone. Your Outreach Level will never go down.

Deeper Kred Analysis

Navigating around the Kred site even for just a few moments makes it apparent how in-depth and complex this new social influence scoring model is. This post is designed as an introduction to this new social media influence measuring tool, with the focus on what Kred is and how your Kred score is determined. Below is a list of a few of the additional analytical features of Kred.

• Kred includes the option to add Off-line Kred (Honors, Awards, Degrees, Non-Profit/Community involvement, etc).
• Kred has additional built-in platforms including Virality and Engagement.

• Kred’s “Kredentials” provides you with a snapshot of your Twitter activity, including popular links, hashtags and words/topics tweeted about.

• Kred allows you to give other users either a Global or Community “Vote” from 1 to 5 stars.

It remains to be seen, as Kred continues to roll out invitations and integrates other social platforms into its scoring system, if it will gain traction and credibility in the social marketplace.

Have you applied to join Kred’s beta program? What do you think about social media influence measurement tools in general?