Some small business owners have built thriving Facebook presences for their businesses using a personal Facebook profile instead of a fan page.
In accordance with Facebook’s policy, only individuals should be using personal profiles. Plus, Facebook fan pages offer many features to grow the size and engagement level of your fan base that personal profiles don’t have.
Facebook has created a tool that allows a user to migrate their Friends to a proper fan page: TheÂ Profile to Business Page Migration tool.
This tool will lead you through the steps of the process of turning your small business’ “friends” into “fans”. If you have a Facebook following that really should be housed on a fan page instead of as a personal profile, we recommend checking this out.