MailChimp is a free, easy-to-use and highly-customizable email newsletter tool. One of the many reasons MailChimp is so popular is its long list of integrated features.

Many small business owners use PayPal to accept online transactions. Many small business owners also struggle with ways to improve and streamline their CRM efforts. MailChimp makes it easy to capture that valuable customer data in order to grow your business’ subscriber list.

How to Integrate PayPal with your MailChimp Account

After signing into your MailChimp account, visit Account –> Integrations to see the list of services you can integrate into your MailChimp newsletter.

1. Locate the PayPal option, which is near the bottom of the list.

2. Click the arrow to expand your choice, and then choose the subscriber list to which you’d like your new purchase information added.

 3. From there, you’ll be asked to sign into your PayPal account. Follow the steps provided by MailChimp to connect your PayPal purchases with your MailChimp subscriber list.

4. MailChimp will show you what information/fields will be captured with each purchase. Depending upon how you have that subscriber list set-up, you may prefer to modify the fields in your signup form.

5. Once you have completed the steps above, you will likely still see the red “Not Connected” notification. That’s because a new purchase first needs to be made through your PayPal account.

For information on troubleshooting other PayPal-MailChimp integration issues, visit their support page.

Do you currently capture customer data? If so, what’s your preferred method to do so?