Here you are…a busy small business owner, trying to make sense of all the ins and outs, and rights and wrongs of the ever-changing social media landscape. You might be curious about the latest social media platform that’s receiving all the buzz and how (or if) it could be helpful to your small business. You might be looking for ways to improve your Facebook Business Page’s engagement or where to focus your efforts with Instagram feed posts, Stories, Highlights, Lives, and Reels, how to use Google My Business to improve your search results or how to organize your Twitter followers better. You might be working to build a solid content plan or social media posting schedule, and want some advice on your approach.
Whatever it is, you know that you either want or need to keep these social media tasks in-house for yourself or your team to execute, so getting some help so you can feel confident you are doing a good job with your social media, is the best fit for your needs. It’s with this mix of clients’ needs in mind that we created our small business social media training and strategy service.
Small Business Social Media Training and Strategy Service
“As Needed” Social Media Training or Strategy Sessions
No matter if you’re in need of social media “best practices” training, want to talk through some social media content and engagement ideas you have, or simply have a list of social media strategy questions you want help answering, our “as needed” social media training and strategy service is the perfect solution for you. With this open-ended, schedule-as-needed social media session, your time is yours to use however you’d like. We set a date, you bring your questions, and we’ll provide the guidance and answers you are looking for.
It’s really that easy.
Formal Social Media Training or Written Social Media Strategy
If you’re starting from scratch with your social media, a more formalized approach to your training or strategy is likely a better fit. Before any type of social media training series or formal social strategy was planned or developed, we’d spend ample time with you to discuss your specific needs and situation in order to optimally align our work with exactly what’s needed for your social media training or strategy.
This option varies widely by client since the biggest factors in how this is executed come down to the number of social media profiles involved, the current level of understanding of each social media platform by you and your staff, the amount of time you have to dedicate to social media, and what and how much content you’re able to create.
How our Small Business Social Media Training and Strategy Sessions Work
If social media in general – or a specific social media platform – is completely new to you and you fear you don’t know what questions to ask – don’t worry! We will lead your training or strategy step-by-step to ensure we cover all the bases. For clients who understand the basics but need to dig deeper for social media strategy and content planning help, we’ll run the consulting session Q&A style so you are free to ask whatever you’d like.
Our more formal social media training series or strategy development are approached as a collaborative process between you and us. Once we feel we’ve thoroughly assessed your needs, current level of understanding, and time and content creation capabilities, we’ll get to work building your training series or strategy.
Our social media training, strategy, and collaboration sessions can be done over the phone, via screen share, or in-person. Most clients who need assistance on an as-needed basis begin by booking 1 hour of time. Then once they have a chance to implement what they learned during our session, they’ll book future, follow-up training and strategy sessions on an as-needed basis. Remember: all of our services are offered a la carte.
Our written social media strategy document will be delivered to you in a PDF. If you are opting for a social media training series, you are welcome to record our training sessions to refer back to at a later date.
For small business clients who need in-depth, intensive help, we also offer multi-day, “we come to you”, in-house social media training and strategy services where we work alongside you and your team. Day rates available. Travels costs do apply if outside of the Memphis, TN area.
Our Small Business Social Media Training & Strategy service is one of our most popular services as our clients like to know they have a trusted resource to turn to whenever the need arises.
This Service is Right for You if…
- You are managing your social media and online marketing tasks yourself (or have a small, in-house team doing so)
- You have some social media or online marketing questions you need answered
- You want to learn the best practices of a specific social media platform
- You want to learn to run Facebook ads for yourself or develop an ads strategy
- You need help developing a social media content plan or calendar
- You want help bringing together all your marketing tasks so you are maximizing effectiveness and minimizing time spent
- You want occasional help and want the freedom to schedule this help as your needs, time, and budget allows