How to See if your Facebook Fan Page Updates have been “Hidden”

Are you concerned about your decreased Facebook fan page reach and want to see how much of an issue fans “hiding” your posts is? A few simple steps to dig into your Facebook Insights, and you can check to see – on a post by post basis – which updates (if any) were hidden, and how many times.
Facebook-Negative-Feedback

3 Steps to See if your Fan Page Updates have been Hidden

  1. From your Admin panel, click the “See All” link in the Insights section.
  2. While viewing the “Overview” tab, scroll down to the “Page Posts” section.
  3. Clicking on the number shown in the “Engaged Users” column of each posted update will reveal a graph like the one seen above. If at least 1 person hid that update, you’ll see the notation in grey at the bottom.

Hovering on the question mark after “feedback” will reveal this explanation:

People who hid your post or gave it negative feedback in their news feed.

It can be helpful to spot any trends among the posts that have at least 1 “hide”. For example, do “hides” seem to occur with a similar type of post? With similar content? Do most of your “hides” happen with paid posts?

Learning more about what doesn’t work for your brand can be just as important as knowing what does.

What causes you to hide a status update that was posted by a fan page you LIKE?

5 Comments

  1. Jackie

    I just looked at mine and there is no rhyme or reason to the things that people are hiding! I simply do no understand it.

    Reply
  2. Kristin @ What She Said

    Oh yeah, I won’t be obsessing over this at all. Nope. Not. At. All.

    You know, Liz, sometimes ignorance really is bliss. 😉

    Reply
  3. Tracie

    I haven’t seen too many of my posts hidden (that is good). I will say that I have hidden every post that is paid. And every time a page I have not liked has shown up in my newsfeed because they paid for a post to be shown to the friends of people who like their page – I have reported those pages for spam.

    Reply
  4. Christina Linnell

    Thanks Liz!
    This is really helpful when investigating things for all my clients. I need to be able to share with them what works and what doesn’t. I think the key here is assessing over time, not just in a week.

    Reply
  5. Holly Hanna

    Very interesting! There isn’t a pattern with my posts, they are all very random. Luckily, there aren’t very many. A good thing to check occasionally, to make sure your numbers are low, because we all know that you can’t please all of the people all of the time.

    Reply

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  1. How Much Marketing is Too Much for Your Small Business or Nonprofit? - [...] always vocal and readily apparent. My friend Liz Jostes wrote a great post on this in regard to Facebook…

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