If there was a theme to this week’s article round-up, it would be “3 Strategies and a Tool”. One of the currently “popular” ways to cheat at SEO, Disney’s customer loyalty magic, Facebook cover photo brilliance and a handy PDF conversion tool round out this week’s Curated Awesome.

• Revealed: The New SEO (When Google Takes Freshness Too Far) Changing the publishing date of older posts to make them new – and favored by Google – again is one of the more recent black hat SEO techniques the rest of us have to contend with.
• 4 Strategies Disney Uses to Create Freakishly Loyal Customers No one does customer loyalty like Disney does customer loyalty. A look at Disney’s strategies and how you can apply those lessons to your business, too.
• How to Use your Facebook Cover Photo to Drive Extra Traffic So obvious, yet so brilliant, you’ll wonder how you didn’t think of doing this before. Including a “Click here” call-to-action on your cover photo can’t help you…or can it?
• PDF to Word Converter A super handy tool that we all need to keep in our back pockets. Or in this case, pinned to our social media Pinterest boards. This works for Excel and PowerPoint, too.