How Hotel Social Media Goes From Online to OfflineÂ If you’ve wondered how to accomplish this for your own business, take a read. Lots of great ideas that you can translate into your marketing strategy.
Duane Reade’s Social Media Mistake Might Cost Them $6 MillionÂ Why you can’t simply use a celeb’s photo to promote your brand. Even if they are walking in public, carrying bags with your logo on it.
How a Middle-aged IT Guy from Peoria Tweeted His Way Into a Writing Job for Late Night with Seth MeyersÂ Being funny on Twitter may get you listed by a prominent TV personality, then pulled in for an interview, forever changing your life.
NYPD Twitter #myNYPD Campaign Goes Horribly WrongÂ The most recent incident where a celebrity or brand’s effort to capitalize on a hashtag has blown up in their face. Let’s face it: Unless you are a children’s charity or trying to help homeless, mistreated dogs and cats a la Sarah McLaughlin, youÂ probably can’t pull this off.