Your Curated Awesome for 4.4.14

small-business-social-media-consultingHappy Friday! This week seemed to hold a lot of drama in the social media world. It felt a little bit like watching a reality show watching people debate the pros and cons of various developments. Here’s some of the hottest stories:

  1. Eat 24 Breaks Up with Facebook There’s been a lot of press about Eat24’s breakup letter with Facebook. They make some interesting points about Facebook’s ever changing algorithm and its impact on businesses.
  2. Facebook Says “Whatever, Eat24” A Facebook representative responded to Eat24’s breakup letter. Essentially they said “you’re right, we aren’t showing your updates to many people because we’ve decided they don’t want to see them. Stick around if you want, if not so long.” It has also garnered quite a bit of attention. Do you think this response was appropriate? Refreshing?
  3. Teens Don’t Use Email So Email is Dead, Right? Wrong. I’ve heard this sentiment a lot. Teens don’t use email as frequently as SMS messages and social media. This does not mean email is or will be dead. I can’t see businesses moving internal communications to a social media or text based option in the near future. Email can’t be dead. Not yet, at least.
  4. Pinterest Tacks on Paid Ads Pinterest is starting promoted pins on their platform. This is starting with a small handful of marketers to test things out. This is a polarizing choice but I honestly can’t say it’s not a move that’s unexpected. Many people don’t check pin sources as it is (though they should) and I am curious to see whether this change is largely noticed by users.
  5. People Don’t Buy Products, They Buy Better Versions of Themselves We’ve been talking to clients more and more about how they position their products or services. While you may offer great features, focusing on the benefits they offer customers can often get you more traction in the marketplace than focusing on your features.

What’s the best thing you’ve read this week? Let us know and we might feature it in a future curated awesome.

1 Comment

  1. Kate @ Project Hermosa

    Oh my, Eat24 & the Facebook drama. I’m glad I had EliRose to fill me in on this because I totally missed it…. I don’t really know what to think. I feel like Facebook is a necessary evil, but I don’t feel like it’s a good business option.

    I know of a company that claims to be a social media company (company shall remain nameless) & they are always bragging about how they are one of the few companies in their market to utilize social media….. because they’re on Facebook. Um no. That does not make you a social media company, in my mind it means you’re practically in the dinosaur age. 🙂

    Reply

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