When you click to upload a photo (or ten) into a new status update on your Facebook fan page, you are offered 2 choices: To upload photos or a video, or to create a photo album.
If you only have 1 image you plan to upload, the choice is easy. But if you have more than 1 photo, there are pros and cons to each option, and that may affect your decision as to which choice to use.
Pre-Schedule a Multi-Photo Update:Â You can upload and save photos for later publishing with the Upload Photos/Video option only. So if you aren’t going to be in front of your computer when you need to publish the photos, this is the only option.
Rearranging the Photo Order: You can drag and drop the photos into the order you’d like them to publish when using the Uploading Photos option. With an album, you can set the image you want as the album cover photo.
Including Links/Individual Photo Descriptions: This can only be done by creating an album. So, for example, if you wanted to includes photos of your products along with the product names and links back to each product on your online catalog, you’d need to choose the Create Photo Album option.
Status Update Area:Â When viewing a multi-photo upload in comparison to creating an album, there are just 2 subtle differences. An album has a blue bolded album title, and a smaller sized font used in the album description area. A multi-photo upload has no album title, and the font displayed for the text area is the standard sized font used in all status updates.
As of right now, uploading images using the Upload Photos options seems to garner more Reach. With the 2 photo updates pictured above (posted a day apart on the same fan page), the group of photos posted via the Upload Photos option had a Reach of 369, and the Photo Album upload had a Reach of 278.
Have you tried both photo upload approaches? Which works better for you?