It’s a Friday in October which means everything is lovely, no? Here’s what’s awesome on the internet this week.

1. Change is Not Optional I think we all need to be reminded of this once in a while. Change is often positive but it is not optional.
2. Little Things are Everything Much like I am addicted to handwritten notes, I believe that we can always strive for success in things little and big.
3. Not Sure if Social Media is Working? Here are some great tips on tracking your social media ROI.
4. NFL Social Media Rules Know how you can’t broadcast a game without NFL permission – there are rules for social media too. Make sure you know them if you’re going to a game.
5. Website Clicks vs. Website Conversions Facebook ads can be confusing. Here’s an important overview on some of the more confusing language they’re currently using.

As always, happy Friday y’all. Now go treat yourself to some apple cider.