Facebook Business Manager was originally created with agencies in mind. Business Manager allows users to pull in employees or contractors as well as client Facebook Pages and Ads account, and assign those employees to work on those various client Pages and Ads accounts…all in one interface. Over time, Business Manager has expanded to include Instagram accounts, your Facebook Pixel, Domain Verification, conversion events, and more. To have and manage a Facebook Page still does not require you to also have a Business Manager. However, Facebook has slowly been adding functionality to its platform that requires use of Business Manager to take advantage of. This post will walk you through accepting an invitation to manage a Page that’s part of Business Manager as well as give you a brief look around the Business Manager interface.
Accepting an Invitation to Facebook Business Manager
To start, you’ll receive an email invitation asking you to manage the Facebook Page using Business Manager.
After clicking the Get Started button, you’ll be asked to enter the first and last name you’d like to use inside that Business Manager.
To move deeper into Business Manager, click on “Business Settings” in the menu on the left sidebar. If you don’t see Business Settings in the list, first click on the icon with the 9 dots to reveal the full menu.
You’ll see the horizontal navigation across the top that directs you to features like your Ads account and payment info. If you hover over the person icon on the left side, a vertical menu pops out revealing features like People, Pages, Ad Accounts, Pixels, etc.
I was Added to Business Manager, but Can’t Access the Facebook Page (or Ads Account)
Part of the confusion and challenge many small business owners face when learning how to navigate inside Business Manager comes from the additional layers of the interface and steps you have to go through compared to simply visiting the Page Roles section of your Facebook Business Page to add a new Admin or Editor. Because Business Manager was originally created with agency use in mind, think of it this way: An agency owner might add 10 employees to its Business Manager, then assign 2 employees to Client A’s Facebook Business Page, 3 employees to Client B’s Facebook Business Page and Ads account, and then 5 employee’s to Client C’s Facebook Page, Catalog, and Ads Account. So, Step 1 with Business Manager is being added *to* the Business Manager. Step 2 is being assigned access to the various Facebook assets that are a part of the Business Manager.
If you are having trouble getting access to a Facebook Business Page or Ads account after being invited to work in a Business Manager, chances are it’s because you haven’t been granted access to those assets after you accepted the invitation to work in the Business Manager.
Important Notes about Facebook Business Manager
It’s important to note that there’s a difference between “Request Access” and “Add a Page/Ads Account” within Business Manager. In order for a Page owner to retain ownership and ultimate control over their Facebook Business Page and Ads account, they need to either invite others to work in their Business Manager *OR* have others request access to their Page and Ads account if the person helping to manage a Page and Ads account is already using Business Manager for themselves. The “Add” option is to add a Page or Ads account you already own into Business Manager, and should not be used if you are trying to request access to a Page that’s not yours, simply to manage that Page in your Business Manager.
You would want to use “Add a Page” when you are setting up Business Manager for yourself to manage the Pages you personally own.
Setting up Business Manager and inviting others to help you manage your Page and Ads account the correct way means the business owner retains their ownership of their Facebook Page and Ads account. I’ve seen this setup incorrectly when I’ve been brought in to an Ads account behind a previous agency. From the admin area of the Facebook Page, it showed that the old agency was the Page Owner instead of any of the people who actually owned that business. When this happens, the business owner cannot simply remove the agency from his Page; he needs to ask his former agency to go in and release his Page from their Business Manager account.
Accepting your Facebook Page into Business Manager
Although this post was written for folks who were be invited to work in Business Manager, I’ve been getting more and more questions about where to find the notification for your Business Page being move into Business Manager as well. Once your Facebook Page has been added to a Business Manager, you as the Page Admin will need to approve that request. To do so, you’ll need to visit your Facebook Business Page (not inside Business Manager, but as you would visit your Business Page before Business Manager was invented). Visit Settings –> Page Roles, and you’ll find the request that needs to be approved.
Once approved, you’ll see your new Business Manager showing as the Page Owner above the Admins of the Business Page.
What has your experience been using Business Manager?