There are some small business owners and entrepreneurs who have built a community around their brand by using a Facebook Group. The purposes of their Group varies, from sharing promotions, new product releases and special events with their preferred customers to utilizing a private Facebook Group as part of their online course. Historically, if you were the owner of a Facebook Page as well as a Facebook Group, they pretty much existed completely separately from one another. While these 2 Facebook properties are still separate and distinct in how they function, Facebook has finally rolled out a way to better connect one with the other.
How to Connect your Facebook Group to your Facebook Page
Begin by visiting your Facebook Page and clicking on Settings –> Edit Page. Next, scroll down to the bottom of the Template section to find the Add a Tab button.
Click on the Add a Tab button and choose to add a Groups tab.
Drag and drop the Groups tab to whatever place in the tab order you want it. To do so, be sure to click on the icon with the 3 lines to the left of the tab names.
Next, return to the main view of your Page, and click on Groups in the lefthand navigation.
If you haven’t already created a Facebook Group, click to create one. Otherwise click on the Link your Group button.
A pop-up will present you with all the Facebook Groups you admin to choose which one to link.
After you choose one, it’ll showed as “Linked” in the list.
Your Facebook Page will refresh and you’ll notice the new box in the right sidebar that shows your Group name with an arrow to click to take you to it.
Once you visit your Facebook Group after linking, you’ll see text in the cover photo that says “Linked Group” and a post made that reads, “Eli Rose Social Media made Eli Rose Social Media an admin”.
This means you can now continue to post in your Facebook Group as yourself, or as your Page. You toggle between your 2 personalities just like you would when leaving a comment on your Page.
After connecting your Facebook Group to your Facebook Page, you’ll start receiving notifications for your Group as part of your Page notifications.
Click on the arrow located to the right of your Page name. You’ll then be shown this screen below that asks you if you want to go Live in your Facebook Group as your Page or as yourself.
Some Additional Ways to Link your Group to your Page
More recently, Facebook gave Group admins a couple other options for connecting your Group to your Page. When you visit your Facebook Group, click on the button with 3 dots located beneath the Group cover photo.
From this drop down menu, you have the option to Link Existing Group, Create New Linked Group, or Create New Group. You can also link or unlink a Group by clicking on the Edit Group Settings tab.