Facebook Ads Manager is the perfect Facebook ads tool and interface for individuals and small to medium sized businesses who want to advertise on Facebook, and continue to manage their Facebook Page(s) when using Facebook as themselves. In contrast, Facebook Business Manager was designed with agencies in mind; it allows you to assign different Page and Ads account permissions to your team members, and houses Pages that your agency manages as well as Facebook ads accounts that your agency manages. You visit your Business Manager to access all connected Pages and ads accounts instead of individually visiting those same Facebook Pages from your personal profile.
Starting in mid-October 2018, Ads Manager users who had at least 1 custom audience created from an uploaded customer file (think: your list of email subscribers) began being shown the message below.
Essentially, Ads Manager users are required to move to Business Manager by October 31, 2018, if they want to continue to use those saved customer file audiences.
So, although Business Manager is overkill (and likely, added headaches) for most Facebook advertisers and Page admins, the migration to Business Manager is likely inevitable so let’s get started by moving our Facebook Business Page and Ads account over to Business Manager.
Moving your Facebook Business Page & Ads Account to Business Manager
Begin by visiting https://business.facebook.com/overview when logged into Facebook. You can first scroll down on that page and read a bit more about what Business Manager offers, then click on the Create Account button in the upper right corner to get started migrating your Page and Ads account over to Business Manager.
You can select your Page from the list of existing businesses or click the Create New Account button at the bottom if you are starting from scratch with your business presence on Facebook.
Once you select the account you want to move to Business Manager, the Connect Accounts button at the bottom will turn blue. Click to move to the next step of the process.
Next, name your new Business Manager account, and add a work email address. Facebook recommends naming your Business Manager account the same name as your business.
Next, you’ll need to enter your business details including address, phone number and website, and select between “Promote its own goods and services” and “Provide services to other businesses”.
Once you submit your business contact info, you’ll see a pop-up that directs you to click a confirmation link sent to the work email address you entered.
Click on the link sent to you at your work email address, and a new tab will open that places you inside Facebook Business Manager.
Moving your Facebook Business Page to Business Manager
At this time, only the Facebook Business Page that you added to Business Manager will be inside Business Manager.
You will need to click to grant existing Admins, Editors, etc., access to manage your Business Page in Business Manager. If you don’t add to them your Business Manager, they’ll continue to manage your Business Page how they normally do. This includes adding yourself to manage your Facebook Business Page and Ads Account inside Business Manager.
You’ll also need to complete a separate process to add your Ads account to Business Manager.
When viewing the Accounts tab in the lefthand nav bar, click on Pages to see the list of people currently connected to your Page. Click to add any of those existing Admins or Editors, etc., to also manage your Page in Business Manager.
Note: After adding a Facebook Business Page to a Business Manager, the admin of the Business Page will need to accept the Business Manager request on behalf of the Page. To do so, visit your Business Page (outside of Business Manager), then click on Settings –> Page Roles. Once accepted, you’ll see that Business Manager as Page Owner (or Agency Partner if an outside company has requested access to your Page).
Moving your Ads Manager Account to Business Manager
Clicking on the next tab down (Ad Accounts), you’ll see that you need to click to add your Ads Manager account to your newly created Business Manager account.
It’s critical to read the 3 Add Ads Account choices you are given. Choosing “Add an Ads Account” moves it into Business Manager. This is what you’ll want to do for your own Ads account. But if you are trying to use your Business Manager account to manage someone else’s Ads account, you need to select “Request Access to an Ad Account”. You’ll see it’s noted that requesting access does not change ownership of the ads account. This is important because if you are assisting someone else with their Ads account, you don’t want to mistakenly take away their ownership of that account when moving it into your Business Manager.
Once you click on Add an Ads Account, you’ll need to look up your Ads account ID number to enter into the field.
You can find this when viewing your Ads account in Ads Manager. You’ll see the number inside parentheses and located after your Ads account name.
You’ll receive confirmation of the move of your Ads account from Ads Manager over to Business Manager.
Adding Security to your Facebook Business Manager Account
From your Business.Facebook.com/home screen, you will see an overview of all accounts added to your Business Manager. You are also given the option to add extra security to your new Business Manager account.
You can add a phone number to receive text alerts from Facebook, generate special login codes, and access recovery codes.
Alternately, visit the Security Center tab located near the bottom of the lefthand nav bar to access these security features.
From this same Business Manager Home area, you are able to add profile and cover photos. This is helpful once you have been added to multiple Business Managers since it makes it easier to identify your Page from the list.
Check out this post if you’ve been invited to manage a Facebook property in Business Manager.