by LizJostes | Jun 22, 2020 | Small Business, Social Media
If you’re a small business owner with a social media strategy already in place, you might think that you’ve got all your online marketing plans covered. But social media and online marketing are not the same things. In fact, social media is only one part... 
by LizJostes | Jun 8, 2020 | Social Media
Small businesses and solopreneurs using Facebook advertising to reach audiences for housing, credit, or employment opportunities may be required to identify their ads as a Special Ad Category ad. Facebook created the Special Ads Category to prevent discrimination in... 
by LizJostes | Jun 1, 2020 | Small Business
Your website is the online home base for your small business. Even if you also have a brick and mortar store, your website is at the core of your online marketing strategy. Your website is so much more than your domain, your logo, and your layout. The words on your... 
by LizJostes | May 25, 2020 | Small Business
Do you own a local small business? The kind of business that exists under a roof and at a physical location, and maybe even since before the internet was invented? The term “online marketing” might feel like it doesn’t apply to you and your small... 
by LizJostes | May 18, 2020 | Small Business
Do you want to create content for your small business, but you feel like blogging or videos aren’t the right fit for you? Podcasting might be the answer you’ve been searching for. Podcasting has been steadily growing in popularity since more and more... 
